Senior Performance Marketer

Revere Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based bonus

Ownership of paid media across three平台

In-house production studio

Collaborative creative team

Career progression

Job summary

Fit Litter, one of Australia’s fastest-growing D2C pet brands, seeks a Senior Performance Marketer/Media Buyer to own paid media across Meta, Google and TikTok in AU, the UK and NZ. You’ll run accounts daily, scale spend, and set up testing that guides the creative team on what to make next.

You’ll design testing structures, provide data-backed insights, and help the team optimize bundles, pricing and landing pages. 4+ years of hands-on media buying in a growth environment is required.

Qualifications

• 4+ years of hands-on media buying in a DTC or ecommerce business (or agency).
• Track record of managing and scaling Meta accounts with measurable results.
• Experience buying on Meta since the Andromeda update, including creative diversity and consolidated structures.
• Strong grasp of concept testing and balancing efficiency with account stability.

Responsibilities

• Manage Meta ad accounts across AU, UK and NZ with structures aligned to Meta delivery post-Andromeda.
• Make budget and scaling calls to hit acquisition and efficiency targets.
• Design concept testing structures and provide data-backed insights to the creative team after each round.
• Lead Google Ads (Search, Shopping, Performance Max) and grow TikTok across regions.
• Report performance honestly, including what isn’t working, and connect results to MER and CAC.
• Collaborate with the team on bundle, pricing, discounting tests and CRO/landing pages.

Skills

Media buying

Meta ads

Google Ads

TikTok Ads

Performance marketing

Data analysis

A/B testing

Attribution tools

GA4

Tools

Ads Manager

GA4

Job description

Fit Litter is one of Australia's fastest-growing D2C pet brands, making simple, everyday products that help cat owners stay on top of their cat's health. It has grown into an 8-figure category disruptor across AU, the UK and NZ, and is now scaling toward 9 figures with new hero products and an in-house production studio.

They're looking for a Senior Performance Marketer/ Media Buyer, to own paid media across Meta, Google and TikTok in AU, the UK and NZ, with Meta taking most of your time. You'll run the accounts day to day, keep them stable as spend grows, and set up testing that tells the creative team what to make next.

A Day in the Life

• Managing the Meta ad accounts across AU, UK and NZ, with structures built for how Meta delivers after Andromeda
• Making budget and scaling calls to hit acquisition and efficiency targets, without the volatility that comes from chasing short-term wins
• Designing concept testing structures that give clean, reliable reads on concepts, angles and formats
• Feeding clear, data-backed insights to the creative team after every round and helping shape what gets made next
• Keeping a running record of test results so the team builds on what it learns
• Managing Google Ads (Search, Shopping and Performance Max) and growing TikTok across all three regions
• Reporting on performance honestly, including what isn't working, and connecting platform results back to blended MER and CAC
• Helping design and assess bundle, pricing and discounting tests, and contributing to CRO and landing page work

About You

This role suits a commercially minded media buyer who cares about profit, not just platform ROAS. You'll likely come from a high-growth DTC brand, a performance agency or an in-house growth team.

Ideally, you will have:

• 4+ years of hands‑on media buying in a DTC or eCommerce business (or agency)
• A track record of managing and scaling Meta accounts, with results you can walk through
• Current, practical experience buying on Meta since the Andromeda update, including creative diversity, broad targeting and consolidated structures
• A strong grasp of concept testing, and the judgement to balance efficiency against account stability
• The ability to turn the numbers (CPA, ROAS, MER, CAC, CPM, CTR, frequency, hook and hold rates) into clear decisions
• Solid Google Ads experience for eCommerce across Search, Shopping and Performance Max
• TikTok Ads experience, or the drive to get up to speed quickly
• Experience running accounts across multiple regions or stores
• Confidence working across Ads Manager, Google Ads, GA4 and attribution tools
• Bonus: unit economics knowledge (contribution margin, payback periods), offer and pricing testing, and CRO experience

What's in it for You

• Highly attractive performance-based bonus structure
• Full ownership of paid media across three platforms and three regions
• An in-house production studio and creative team producing a steady flow of new concepts to test
• Close collaboration with the Head of Performance Creative
• A clear career pathway as the business scales into a multi-channel, multi-market organisation
• The chance to be a key driver, not a small cog, in a brand entering its most exciting chapter