Performance Marketing Specialist

Ivy Social; Brisbane; Remote; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible work policy

Competitive parental leave policy

Job summary

Ivy Social, a digital and social-led marketing agency servicing clients Australia-wide, is seeking a Meta ads specialist to lead a portfolio of client campaigns remotely from Australia. You will manage campaigns, optimise performance, and collaborate with content teams to craft best-in-class ads.

Ideal candidates have around two years hands-on Meta ads experience, strong client-facing skills, and the ability to turn data into actionable recommendations.

Qualifications

• 2 years hands-on Meta ads experience including setup, launch and optimisation.
• Solid understanding of Meta Ads Manager, campaign objectives, audiences, pixel and conversion tracking.
• Ability to derive actionable client insights from data and recommend optimisations.
• Strong commercial thinking to plan campaigns around client objectives and budgets.
• Excellent organisational skills to manage multiple clients, campaigns and deadlines.
• Flawless communication and relationship-building with clients.

Responsibilities

• Act as the lead contact for a dedicated portfolio of clients, responding promptly to client emails, briefs and requests.
• Plan and run regular WIP meetings with clients, keeping deliverables on track and clients informed.
• Develop strategic Meta ads plans based on client objectives, budgets and briefs, in line with the latest Meta best practice.
• Get hands-on in Ads Manager: building campaigns, audiences and ad sets, setting up tracking, launching ads and monitoring performance.
• Optimise campaigns on an ongoing basis, adjusting targeting, budgets, placements and creative to improve results.
• Manage ads across additional channels such as TikTok, Reddit and Google as required.
• Prepare and present monthly performance reports for each client, covering what's working, which creative performed best, and how we'll optimise and improve in the months ahead.
• Work closely with our content and creative team to brief, test and refine ad creative.
• Act as the team's go-to Meta ads specialist, sharing knowledge and staying across platform updates, new features and best practice.
• Manage multiple clients, campaigns and deadlines while maintaining a high standard of quality and accuracy.

Skills

Client-facing experience

Lead client relationships

Meta ads management

Data-to-insights

Budget planning

Remote collaboration

Communication skills

Attention to detail

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Reddit Ads

Job description

Key responsibilities

Act as the lead contact for a dedicated portfolio of clients, responding promptly to client emails, briefs and requests.

Plan and run regular WIP meetings with your clients, keeping deliverables on track and clients informed.

Develop strategic Meta ads plans based on client objectives, budgets and briefs, in line with the latest Meta best practice.

Get hands-on in Ads Manager: building campaigns, audiences and ad sets, setting up tracking, launching ads and monitoring performance.

Optimise campaigns on an ongoing basis, adjusting targeting, budgets, placements and creative to improve results.

Manage ads across additional channels such as TikTok, Reddit and Google as required.

Prepare and present monthly performance reports for each client, covering what's working, which creative performed best, and how we'll optimise and improve in the months ahead.

Work closely with our content and creative team to brief, test and refine ad creative.

Act as the team's go-to Meta ads specialist, sharing knowledge and staying across platform updates, new features and best practice.

Manage multiple clients, campaigns and deadlines while maintaining a high standard of quality and accuracy.

About you

Proven experience in a client-facing role, such as account management or client service, ideally within an agency.

The confidence to lead client relationships, present results and run client meetings.

Around two years of hands-on experience managing Meta ads, including setting up, launching and optimising campaigns yourself.

A solid understanding of Meta Ads Manager, campaign objectives, audiences, pixel and conversion tracking, and reporting.

The ability to turn data into clear insights and practical recommendations that clients can act on.

Strong commercial thinking and the ability to plan campaigns around client objectives and budgets.

Excellent organisational skills and the ability to manage multiple clients, campaigns and deadlines.

A strong attention to detail, particularly with budgets, tracking and campaign setup.

Confidence working independently in a remote environment, while also collaborating closely with our team.

Flawless communication and people skills that allow you to build and maintain strong relationships with our clients.

A positive, warm, and inclusive team culture.

A range of exciting client brands, projects, and challenges.

A fast-growing business with opportunities to grow and progress.

A workplace where 'working back' is not a thing that ever happens, and lunch is eaten away from your desk, not over a keyboard.

About us

Ivy Social is a digital and social-led marketing agency servicing clients Australia-wide. We're based in Canberra and have staff who work remotely in the Sunshine Coast and Brisbane, Australia.

The details:

This is a remote role open to candidates based anywhere in Australia. Preferred locations are Canberra (where our HQ is based), Brisbane, the Sunshine Coast and South East Queensland, followed by Sydney and Melbourne.

Full-time position, Monday to Friday, 9 am to 5:30 pm, with flexibility to start or finish early.

Reports to the Head of Performance Marketing.

Open to candidates who are Australian residents and based in Australia. International applications won’t be considered.

Salary is negotiable based on experience.

Remote working available for applicants Australia-wide. Our HQ is based in a creative office space in the Dairy Road precinct in Canberra. We have four permanent full-time remote staff, with three based in South-East QLD. Our Performance Marketing team is all working remotely from South-East QLD, so if you're based there and are keen to work from home, this could work well with the ability to meet up with your team from time to time.

• A flexible work policy to support work-life balance, including the option to start or finish early.
• A competitive parental leave policy including special leave for fertility treatment, pregnancy support leave, paid parental leave for employees with more than two years' tenure, and flexible return to work support.