Performance Marketing Manager – Paid Media & Growth

The Lucy Rose Clinic; Sydney; A distancia; AUD 83.000 - 131.000; A tiempo parcial

Descripción de la vacante

The Lucy Rose Clinic is looking for a Performance Marketing Lead to own paid media strategy and growth. This role focuses on turning ad spend into qualified appointments, leveraging Meta and Google ads, with an emphasis on revenue growth and profitability.

You will lead a small team, shape creative, analyze funnels and make budget decisions to improve CAC and ROAS across campaigns. Flexible remote, part-time or fractional arrangements available.

Formación

• Proven hands-on Meta advertising expertise.
• Demonstrated success growing lead-generation or high-value service businesses.
• Excellent creative judgment — you understand what makes advertising convert.

Responsabilidades

• Lead paid acquisition strategy across Meta and Google, with particular expertise in Meta.
• Drive qualified leads, booked appointments, conversions and profitable revenue growth.
• Direct and approve creative, including hooks, ad copy, video scripts, offers and landing pages.
• Analyse the entire acquisition funnel, identifying and fixing conversion bottlenecks.
• Make informed budget and optimisation decisions to improve CAC and ROAS.
• Lead our existing marketing specialists, set priorities and ensure execution.
• Proactively identify problems, implement solutions and report clearly on performance.

Conocimientos

Meta advertising

Google Ads

Lead generation

CAC

ROAS

Team leadership

Analytics

Descripción del empleo

Performance Marketing Manager – Paid Media & Growth

Performance Marketing Lead – Meta, Creative & Growth

Remote | Flexible Part-Time / Fractional | Australian Healthcare Business

We're an established Australian integrative hormone health clinic with our own laboratory, telehealth practitioners and health coaching services.

We're looking for an experienced, commercially minded Performance Marketing Lead who knows how to turn advertising spend into qualified appointments, conversions and profitable revenue.

We already have Meta and Google specialists, designers, developers and content support. We need someone who can lead the strategy, direct the team, make decisions and take ownership of results.

What You'll Own

• Lead paid acquisition strategy across Meta and Google, with particular expertise in Meta.

• Drive qualified leads, booked appointments, conversions and profitable revenue growth.

• Direct and approve creative, including hooks, ad copy, video scripts, offers and landing pages.

• Analyse the entire acquisition funnel, identifying and fixing conversion bottlenecks.

• Make informed budget and optimisation decisions to improve CAC and ROAS.

• Lead our existing marketing specialists, set priorities and ensure execution.

• Proactively identify problems, implement solutions and report clearly on performance.

What We're Looking For

• Proven, hands‑on Meta advertising expertise, with a strong understanding of Google Ads.

• Demonstrated success growing lead‑generation or high‑value service businesses.

• Excellent creative judgement — you understand what makes advertising convert.

• Strong analytical and commercial skills across CAC, ROAS, attribution and sales conversion.

• Confidence managing specialists, challenging decisions and driving accountability.

• A proactive, results‑driven operator who takes ownership without needing constant direction.

• Healthcare, wellness or high‑value clinical services experience highly regarded.

This is not a branding or social media management role. We need someone who understands performance marketing from the first ad impression through to revenue.

Flexible part-time or fractional arrangements considered for the right candidate.