Performance Marketing Strategist (Paid Media + Ai)

Digital; Western Australia; Hybrid; AUD 83,000 - 165,000; Part time

Benefits offered by this job

Remote work

Job summary

Digital is seeking an experienced Performance Marketing Strategist for a freelance, remote role to support a Melbourne-based growth marketing consultancy. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, and validate AI-driven recommendations before implementation.

The position focuses on hands-on client work, international collaboration, and leveraging AI tools to improve campaign performance and ROI.

Qualifications

• Experience in performance marketing and paid media management.
• Hands-on work with Google Ads and Meta Ads.
• Budget management of AUD 20K+ per month.
• Knowledge of AI tools used in marketing workflows.
• Familiarity with GA4 and tracking dashboards.

Responsibilities

• Manage and optimise Google Ads and Meta Ads accounts.
• Develop and implement paid acquisition strategies.
• Review AI-generated recommendations before changes.
• Analyse campaign performance and identify optimisations.
• Advise clients on performance marketing and growth strategies.
• Communicate strategies and build strong client relationships.
• Collaborate with analytics, tracking, and dashboarding specialists.

Skills

Performance marketing

Paid media

Digital acquisition

Google Ads

Meta Ads

AI tools

Prompt engineering

Client facing

Tools

Google Ads

Meta Ads

GA4

Google Merchant Center

Analytics dashboards

Claude

Claude Code

Codex

ChatGPT

Job description

We're looking for an experienced Performance Marketing Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details

• Type: Freelance / Part-time
• Duration: 6 months
• Commitment: Approximately 15 hours per week
• Location: Australia or New Zealand
• Timezone: AEST-compatible
• Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.
• Develop and implement paid acquisition strategies based on client growth objectives.
• Review and validate recommendations generated by AI agents before implementing campaign changes.
• Analyse campaign performance and identify opportunities for optimisation.
• Advise clients across performance marketing, brand, creative, and growth strategy.
• Build strong client relationships and communicate strategies and recommendations confidently.
• Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.

Requirements

• Previous experience in performance marketing, paid media or digital acquisition.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing paid media budgets of approximately AUD20K+ per month.
• Strong understanding of performance and brand marketing.
• Strong client-facing and relationship management skills.
• Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows.
• Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.