Performance Marketing Manager

RMIT University; Australia; On-site; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Flexible working arrangements

17% superannuation

Job summary

RMIT University is seeking an experienced performance marketer to own SEM and Meta advertising campaigns. You will turn briefs into paid media activity, optimise campaigns, and provide measurement and reporting to support student recruitment objectives.

The role combines technical execution with strategic thinking, requires collaboration with agencies and internal teams, and is a fixed-term opportunity until November 2027 with HEW 8, plus 17% superannuation and flexible working arrangements.

Qualifications

• Hands-on experience managing and optimising search engine marketing campaigns (Google Ads, Adobe Search).
• Practical experience managing Meta advertising campaigns (audience targeting, setup, optimisation, performance analysis).
• Strong knowledge of paid media planning, channel selection, and translating objectives into media activity.
• Strong reporting and analytics capabilities to interpret metrics and inform recommendations.
• Proven ability to engage with stakeholders and brief agencies or internal teams.

Responsibilities

• Manage, optimise and measure SEM and Meta campaigns across the student recruitment portfolio.
• Translate briefs into effective paid media plans with clear KPIs.
• Provide actionable insights and reporting to support decision making.

Skills

SEM

Google Ads

Meta advertising

Campaign optimisation

Analytics & reporting

Stakeholder engagement

Tools

Google Ads

Adobe Search

Meta Ads Manager

Job description

Overview: Full-time, fixed-term opportunity until November 2027 HEW 8 + 17% superannuation and flexible working arrangements

Bring your hands‑on SEM and Meta advertising expertise to a client‑side performance marketing role

About You

We’re looking for an experienced performance marketer with strong hands‑on expertise in search engine marketing (SEM) and Meta advertising. You’ll take campaign briefs and turn them into effective paid media activity, from understanding the audience and selecting channels through to execution, optimisation, measurement and reporting, to support RMIT’s student recruitment and marketing objectives. This role suits someone who can move comfortably between the technical and strategic sides of paid media. You’ll work with agencies and internal stakeholders, you need to be comfortable getting into the detail of campaign performance, challenging results and turning data and insights into actionable recommendations. If you’ve built your experience agency‑side and are looking to move client‑side, this is an opportunity to bring that expertise into a role where you can focus more deeply on one organisation.

To be successful in this position, you’ll have:

• Demonstrated hands‑on experience managing and optimising search engine marketing campaigns, with strong knowledge of Google Ads, Adobe Search, search strategy, bidding and conversion optimisation.
• Practical experience managing Meta advertising campaigns, including audience targeting, campaign set up, optimisation and performance analysis.
• Strong knowledge of paid media planning and strategy skills with the ability to select appropriate channels and translate campaign objectives into effective media activity.
• Strong analytical and reporting capabilities, including interpreting campaign metrics, attribution and performance reporting to inform recommendations.
• Strong stakeholder engagement skills, with the ability to work effectively and collaboratively with internal teams and brief agency partners.
• Demonstrated experience in a performance marketing or paid media role; media agency or relevant education or services‑sector experience will be highly regarded.

Please note: Appointment to this position is subject to passing a Working with Children and National Police Check.

Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks.

Information provided will be treated confidentially and considered only for its relevance to the role and RMIT’s safety obligations. At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT, including alternate formats of application forms.

To discuss adjustment requirements, please contact Dani, via [e-mail] or visit our Careers page for more contact information – https://www.rmit.edu.au/careers.

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community. In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender‑based violence (GBV) risk factors as part of our recruitment processes. All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender‑based Violence.

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

Applications Close: 9 Nov 2026 11.59 pm

Culture

Our Values inspire us, wherever we are in the world, and guide how we live and work together. Imagination. Integrity. Courage. Passion. Impact. Inclusion. What unites us is our purpose and our values; they are at the heart of who we are, what we stand for, how we make decisions and connect with each other. Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. RMIT exists to create transformative experiences for our students, getting them ready for life and work. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.

Find out what makes RMIT a great place to work

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