Performance Marketing Manager

Self Money Care; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Superannuation 17%

Job summary

RMIT University is seeking an experienced performance marketer to lead paid media activity across SEM and Meta advertising. You will transform briefs into effective campaigns, select channels, and optimise performance to support student recruitment and marketing objectives.

You will work across internal teams and agencies, turning data into actionable insights and recommendations. A move from agency to client-side will suit someone who thrives on detail and strategic impact in paid media.

Qualifications

• Experienced performance marketer with hands-on SEM and Meta advertising expertise.
• Ability to turn briefs into paid media activity including audience, channels, and measurement.
• Strong analytical mind to translate data into actionable recommendations and optimise campaigns.

Responsibilities

• Demonstrated hands-on experience managing SEO? (note: keep as SEM focus) managing and optimising search engine marketing campaigns with Google Ads, Adobe Search, bidding and conversion optimisation.
• Practical experience managing Meta advertising campaigns including audience targeting, campaign setup, optimisation and performance analysis.
• Strong knowledge of paid media planning and strategy to translate objectives into effective media activity; strong analytics and reporting capabilities.

Skills

SEM advertising

Meta advertising

Google Ads

Adobe Search

Bidding strategy

Campaign optimization

Analytics & reporting

Tools

Meta Ads Manager

Google Ads

Adobe Advertising Cloud

Job description

• Full-time, fixed‑term opportunity until November 2027
• HEW 8 + 17% superannuation and flexible working arrangements
• Bring your hands‑on SEM and Meta advertising expertise to a client‑side performance marketing role

About You

We’re looking for an experienced performance marketer with strong hands‑on expertise in search engine marketing (SEM) and Meta advertising. You’ll take campaign briefs and turn them into effective paid media activity, from understanding the audience and selecting channels through to execution, optimisation, measurement and reporting, to support RMIT’s student recruitment and marketing objectives.

This role suits someone who can move comfortably between the technical and strategic sides of paid media. You’ll work with agencies and internal stakeholders, you need be comfortable getting into the detail of campaign performance, challenging results and turning data and insights into actionable recommendations. If you’ve built your experience agency‑side and are looking to move client‑side, this is an opportunity to bring that expertise into a role where you can focus more deeply on one organisation.

Key Responsibilities

• Demonstrated hands‑on experience managing and optimising search engine marketing campaigns, with strong knowledge of Google Ads, Adobe Search, search strategy, bidding and conversion optimisation
• Practical experience managing Meta advertising campaigns, including audience targeting, campaign set up, optimisation and performance analysis.
• Strong knowledge of paid media planning and strategy skills with the ability to select appropriate channels and translate campaign objectives into effective media activityStrong analytical and reporting capabilities, including interpreting campaign metrics, attribution and performance reporting to inform recommendations.
• Strong stakeholder engagement skills, with the ability to work effectively and collaboratively with internal teams and brief agency partners.
• Demonstrated experience in a performance marketing or paid media role; media agency or relevant education or services‑sector experience will be highly regarded.

Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.

About the Portfolio

The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University’s reputation, reach and revenue. Its functions include domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships. Through data‑informed decision‑making, innovation and collaboration, the portfolio supports RMIT’s long‑term strategic objectives.

Applications Close: 9 Nov pm

RMIT is an equal opportunity employer committed to beinga child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender‑based violence (GBV) risk factors as part of our recruitment processes. All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender‑based Violence. Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks. Information provided will be treated confidentially and considered only for its relevance to the role and RMIT’s safety obligations.

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via ...

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