Marketing & Campaign Coordinator

Orange Sky Australia; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

RMIT University in Melbourne seeks a versatile Marketing professional to turn audience insights into engaging campaigns across digital, social and email. You will coordinate multi‑channel campaigns with internal teams, agencies and external partners to deliver high‑quality campaigns on time.

You bring hands‑on experience, strong communication and stakeholder management, and a track record turning data into campaign performance improvements in a large, complex environment.

Qualifications

• Tertiary qualification in Advertising, Marketing or related field.
• Strong understanding of marketing principles and practice.
• Experience with digital and social marketing channels.
• Excellent copywriting for campaigns across multiple channels.
• Proven ability to brief writers, designers and media suppliers.
• Experience coordinating email marketing campaigns.
• Comfort with agile ways of working.

Skills

Understanding of marketing principles

Digital & social marketing

Interpersonal & communication skills

Copywriting for campaigns

Customer service experience

Email marketing coordination

Agile / contemporary working methods

Briefing content writers and designers

Stakeholder management

Education

Tertiary qualification in Advertising or Marketing

Tools

Marketo

Salesforce CRM

Adobe Creative Suite

Job description

• Salary Professional Level 6 + 17% Superannuation and Flexible Working Arrangements
• Based at the Melbourne CBD campus, and hybrid ways of working

About You

You’re a versatile Marketing professional who knows how to turn audience insights into engaging, effective campaigns. Comfortable working across a range of audience segments, you can quickly adapt your messaging and approach to connect with them. You’ll bring hands‑on experience coordinating multi‑channel campaigns across digital, social and email, working with internal teams, creative agencies and external partners to deliver high‑quality campaigns on time. With strong communication and stakeholder management skills, you’re confident juggling multiple priorities and using data and campaign insights to optimise performance and drive stronger results.

To be successful in this position, you will have as a minimum:

• A tertiary qualification in Advertising, Marketing or a related field.
• Demonstrated understanding of marketing principles and practice.
• Demonstrated strong understanding of marketing via digital and social channels.
• Demonstrated high level of interpersonal and communication skills, including a proven ability to prepare copy for campaign activity including advertising, publications and the web.
• Demonstrated record of experience in customer service.
• Highly developed IT skills, including proficiency in Microsoft Office, and ideally experience in Adobe martech stack (including Marketo), Salesforce CRM, and exposure to the Adobe creative suite.
• An understanding of the marketing and campaign imperatives of a large university or complex business.
• Proven ability to work independently and as part of a team.
• Demonstrated experience in briefing content writers, designers and other creative and media suppliers.
• Email marketing campaign coordination experience necessary and automation experience looked upon favourably.
• Experience in contemporary and agile ways of working will be looked upon favourably.

Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.

About the Portfolio

The Engagement portfolio function’s vision is to bring to life RMIT’s strategy by putting the student and all of RMIT’s audiences at the heart of everything that we do and delivering a Customer Experience (CX) vision and insights to help guide the University deliver on our promise. The function is responsible for Global Marketing and our Brand, Digital and CX, Student Recruitment and Admissions, and Market Intelligence and Propositions (product and pricing strategy. The 300+ engagement team who are based across Australia, Vietnam, India and several other hubs, strive to deliver amazing experiences for all our audiences through contemporary ways of working.

RMIT is an equal opportunity employer committed tobeinga child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender-based violence (GBV) risk factors as part of our recruitment processes. All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence. Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks. Information provided will be treated confidentially and considered only for its relevance to the role and RMIT’s safety obligations.

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via or visit our Careers page for more contact information -

We are a Circle Back Initiative Employer – we commit to respond to every applicant.