Segment Manager

rmit; City of Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible working arrangements

Hybrid work model

Job summary

RMIT is seeking a Segment Manager to own the marketing strategy for adult learners. You will shape how prospective learners discover, consider and choose their learning opportunities across online, face-to-face and hybrid formats.

In this senior marketing role, you will turn audience insights into integrated campaigns across media, digital, social and email, guiding activity from awareness through to application and conversion.

Qualifications

• Extensive experience developing audience-led or segment-based marketing strategies in a complex organisation.
• Strong track record delivering integrated, multi-channel campaigns that support acquisition or engagement outcomes.
• Ability to translate market research, audience data, attribution and campaign performance into clear priorities and optimisation decisions.
• Experience coordinating activity across digital, media, social, email, creative and recruitment or sales touchpoints.

Responsibilities

• Own the marketing strategy for the adult learner audience, shaping how they discover and choose study opportunities at RMIT.
• Lead integrated campaigns across media, digital, social and email channels from awareness to application.
• Use performance data and attribution insights to optimise results and grow online, face-to-face and hybrid offerings.
• Collaborate with cross-functional teams and manage stakeholders without formal authority.

Skills

Audience-led marketing

Multi-channel campaigns

Stakeholder management

Cross-functional leadership

Job description

Overview

Full-time, continuing opportunity

HEW 9 + 17% superannuation and flexible working arrangements

Based at the Melbourne CBD, with hybrid ways of working

About You

Adult learners are at the centre of this role. As Segment Manager, you will own the marketing strategy for this dedicated audience, shaping how prospective adult learners discover, consider and choose their next learning opportunity at RMIT. You will turn audience insight and business priorities into integrated campaigns across media, digital, social, email marketing, guiding activity from initial awareness through to application and conversion.

This is a highly collaborative role for a strategic marketer who understands that adult learners bring different goals, circumstances and decision‑making needs to their study choices. You will bring cross‑functional teams together, use performance data and attribution insights to improve results, and help grow RMIT's online, face‑to‑face and hybrid offerings for this audience. It is an opportunity to take on broader leadership, work with new products and make a visible contribution to adult learner acquisition and growth.

To be successful in this position, you'll have:

• Extensive experience developing audience‑led or segment‑based marketing strategies in a complex organisation.
• A strong track record delivering integrated, multi‑channel campaigns that support acquisition, or engagement outcomes.
• The ability to translate market research, audience data, attribution and campaign performance into clear priorities and optimisation decisions.
• Experience coordinating activity across digital, media, social, email, creative and recruitment or sales touchpoints.
• Strong stakeholder management and influencing skills, with experience leading cross‑functional initiatives without relying on direct authority.
• Sound commercial judgement and confidence working with marketing technology, campaign measurement, ROI and performance reporting.

Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.

About the Portfolio

The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University's reputation, reach and revenue. Its work spans domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships.

Equal Opportunity and Inclusive Workplace

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Safety and Background Checks

In line with RMIT University's commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender‑based violence (GBV) risk factors as part of our recruitment processes. All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence . Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks. Information provided will be treated confidentially and considered only for its relevance to the role and RMIT's safety obligations.

Accommodations and Adjustments

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via [e-mail] or visit our Careers page for more contact information - https://www.rmit.edu.au/careers.

Closing Date

Applications Close: 25 Oct 2026 11.59 pm

Commitment to Response

We are a Circle Back Initiative Employer - we commit to respond to every applicant.