Performance Marketing Lead - Global Dtc Growth (Hybrid)

All Things Golden Pty; Melbourne; Híbrido; AUD 140.000 - 190.000; Tempo integral

Benefícios oferecidos por esta vaga

HEW 8 + Superannuation

Flexible working arrangements

Work client-side on a major university

Employee well-being initiatives

Professional development and mentoring

Competitive salary aligned with market

Resumo da vaga

RMIT University in Melbourne is seeking a Performance Marketing Lead for global DTC growth. This hybrid, full-time role focuses on paid media strategy, SEM, and Meta advertising to support student recruitment and marketing objectives.

You will translate briefs into paid media activity, optimise campaigns, analyse performance, and report insights. Collaboration with internal teams and external agencies is essential, with emphasis on moving client-side to influence one organisation.

Qualificações

• Hands-on SEM and Meta advertising expertise.
• Experience turning briefs into paid media activity.
• Strong analytics, measurement, and reporting capabilities.

Responsabilidades

• Turn briefs into paid media activity across SEM and Meta.
• Execute, optimise and report on paid media campaigns.
• Collaborate with internal teams and agencies.
• Translate campaign objectives into media strategy and insights.
• Provide data-driven recommendations for performance improvements.
• Move from agency-side to client-side with focus on one organisation.

Conhecimentos

SEM

Google Ads

Meta advertising

Adobe Search

Bidding

Conversion optimization

Campaign analysis

Media planning

Stakeholder engagement

Ferramentas

Google Ads

Adobe Search

Meta Advertising

Descrição da vaga

Performance Marketing Lead – Global DTC Growth (Hybrid, Melbourne)

Full‑time, fixed‑term until November 2027.

HEW 8 + 17% superannuation and flexible working arrangements.

• Bring your hands‑on SEM and Meta advertising expertise to a client‑side performance marketing role.

About You

We’re looking for an experienced performance marketer with strong hands‑on expertise in search engine marketing (SEM) and Meta advertising. You’ll take campaign briefs and turn them into effective paid media activity, from understanding the audience and selecting channels through to execution, optimisation, measurement and reporting, to support RMIT’s student recruitment and marketing objectives.

This role suits someone who can move comfortably between the technical and strategic sides of paid media. You’ll work with agencies and internal stakeholders, you need be comfortable getting into the detail of campaign performance, challenging results and turning data and insights into actionable recommendations. If you’ve built your experience agency‑side and are looking to move client‑side, this is an opportunity to bring that expertise into a role where you can focus more deeply on one organisation.

• Demonstrated hands‑on experience managing and optimising search engine marketing campaigns, with strong knowledge of Google Ads, Adobe Search, search strategy, bidding and conversion optimisation.


• Practical experience managing Meta advertising campaigns, including audience targeting, campaign set up, optimisation and performance analysis.


• Strong knowledge of paid media planning and strategy skills with the ability to select appropriate channels and translate campaign objectives into effective media activity; strong analytical and reporting capabilities, including interpreting campaign metrics, attribution and performance reporting to inform recommendations.


• Strong stakeholder engagement skills, with the ability to work effectively and collaboratively with internal teams and brief agency partners.


• Demonstrated experience in a performance marketing or paid media role; media agency or relevant education or services‑sector experience will be highly regarded.

Key Requirements

Appointment to this position is subject to passing a Working with Children and National Police Check.

Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks.

About the Portfolio

The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University’s reputation, reach and revenue. Its functions include domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships. Through data‑informed decision‑making, innovation and collaboration, the portfolio supports RMIT’s long‑term strategic objectives.

Location & Working Arrangement

Melbourne, Hybrid (flexible working arrangements).

Benefits & Perks

• HEW 8 + 17% superannuation.


• Flexible working arrangements.


• Opportunity to work client‑side on a major university.


• Employee well‑being initiatives, including support for mental health and a robust EAP.


• Professional development and mentoring.


• Competitive salary aligned with market rates for Senior Performance Marketers.

Equal Opportunity & Diversity Statement

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender‑based violence (GBV) risk factors as part of our recruitment processes. All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender‑based Violence.

Application Deadline

Applications close: 9 November pm.