Head Of Performance Marketing

ntegrity Pty Ltd.; Melbourne; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Superannuation 17%

Flexible working

Zusammenfassung

Head Of Performance Marketing at RMIT University in Melbourne leads hands-on SEM and Meta advertising, turning briefs into paid media activity that supports student recruitment and marketing objectives.

You'll work across technical and strategic facets of paid media, partner with agencies and internal teams, scrutinise campaign data, and transform insights into actionable recommendations. This fixed-term role offers HEW 8 + 17% super and flexible working.

Qualifikationen

• Hands-on SEM management and optimisation experience.
• Strong knowledge of Google Ads, Adobe Search and Meta advertising.
• Ability to translate data into actionable recommendations.

Aufgaben

• Lead campaign briefs and convert them into paid media activity.
• Plan, execute, optimise and report on paid media campaigns.
• Collaborate with agencies and internal stakeholders to achieve objectives.

Kenntnisse

Audience targeting

Campaign strategy

Performance analysis

Stakeholder engagement

Data interpretation

Tools

Google Ads

Adobe Search

Meta advertising

Jobbeschreibung

Head Of Performance Marketing

Full-time, fixed-term opportunity until November 2027

HEW 8 + 17% superannuation and flexible working arrangements

Bring your hands‑on SEM and Meta advertising expertise to a client‑side performance marketing role

About You

We’re looking for an experienced performance marketer with strong hands‑on expertise in search engine marketing (SEM) and Meta advertising. You’ll take campaign briefs and turn them into effective paid media activity, from understanding the audience and selecting channels through to execution, optimisation, measurement and reporting, to support RMIT’s student recruitment and marketing objectives.

This role suits someone who can move comfortably between the technical and strategic sides of paid media. You’ll work with agencies and internal stakeholders, you need be comfortable getting into the detail of campaign performance, challenging results and turning data and insights into actionable recommendations. If you’ve built your experience agency‑side and are looking to move client‑side, this is an opportunity to bring that expertise into a role where you can focus more deeply on one organisation.

To be successful in this position, you’ll have:

• Demonstrated hands‑on experience managing and optimising search engine marketing campaigns, with strong knowledge of Google Ads, Adobe Search, search strategy, bidding and conversion optimisation
• Practical experience managing Meta advertising campaigns, including audience targeting, campaign set up, optimisation and performance analysis.
• Strong knowledge of paid media planning and strategy skills with the ability to select appropriate channels and translate campaign objectives into effective media activityStrong analytical and reporting capabilities, including interpreting campaign metrics, attribution and performance reporting to inform recommendations.
• Strong stakeholder engagement skills, with the ability to work effectively and collaboratively with internal teams and brief agency partners.
• Demonstrated experience in a performance marketing or paid media role; media agency or relevant education or services‑sector experience will be highly regarded.

Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.

About the Portfolio

The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University’s reputation, reach and revenue. Its functions include domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships. Through data‑informed decision‑making, innovation and collaboration, the portfolio supports RMIT’s long‑term strategic objectives.

Applications Close: 9 Nov pm

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender‑based violence (GBV) risk factors as part of our recruitment processes. All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender‑based Violence. Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks.

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms).