Senior Performance Marketing Lead (SEM & Meta)

ntegrity Pty Ltd.; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Superannuation 17%

Flexible working

Job summary

Head Of Performance Marketing at RMIT University in Melbourne leads hands-on SEM and Meta advertising, turning briefs into paid media activity that supports student recruitment and marketing objectives.

You'll work across technical and strategic facets of paid media, partner with agencies and internal teams, scrutinise campaign data, and transform insights into actionable recommendations. This fixed-term role offers HEW 8 + 17% super and flexible working.

Qualifications

• Hands-on SEM management and optimisation experience.
• Strong knowledge of Google Ads, Adobe Search and Meta advertising.
• Ability to translate data into actionable recommendations.

Responsibilities

• Lead campaign briefs and convert them into paid media activity.
• Plan, execute, optimise and report on paid media campaigns.
• Collaborate with agencies and internal stakeholders to achieve objectives.

Skills

Audience targeting

Campaign strategy

Performance analysis

Stakeholder engagement

Data interpretation

Tools

Google Ads

Adobe Search

Meta advertising

Job description

Head Of Performance Marketing at RMIT University in Melbourne leads hands-on SEM and Meta advertising, turning briefs into paid media activity that supports student recruitment and marketing objectives.

You'll work across technical and strategic facets of paid media, partner with agencies and internal teams, scrutinise campaign data, and transform insights into actionable recommendations. This fixed-term role offers HEW 8 + 17% super and flexible working.