Performance Marketing Manager - SEM & Meta (Fixed-Term)

RMIT University; Australia; On-site; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Flexible working arrangements

17% superannuation

Job summary

RMIT University is seeking an experienced performance marketer to own SEM and Meta advertising campaigns. You will turn briefs into paid media activity, optimise campaigns, and provide measurement and reporting to support student recruitment objectives.

The role combines technical execution with strategic thinking, requires collaboration with agencies and internal teams, and is a fixed-term opportunity until November 2027 with HEW 8, plus 17% superannuation and flexible working arrangements.

Qualifications

• Hands-on experience managing and optimising search engine marketing campaigns (Google Ads, Adobe Search).
• Practical experience managing Meta advertising campaigns (audience targeting, setup, optimisation, performance analysis).
• Strong knowledge of paid media planning, channel selection, and translating objectives into media activity.
• Strong reporting and analytics capabilities to interpret metrics and inform recommendations.
• Proven ability to engage with stakeholders and brief agencies or internal teams.

Responsibilities

• Manage, optimise and measure SEM and Meta campaigns across the student recruitment portfolio.
• Translate briefs into effective paid media plans with clear KPIs.
• Provide actionable insights and reporting to support decision making.

Skills

SEM

Google Ads

Meta advertising

Campaign optimisation

Analytics & reporting

Stakeholder engagement

Tools

Google Ads

Adobe Search

Meta Ads Manager

Job description

RMIT University is seeking an experienced performance marketer to own SEM and Meta advertising campaigns. You will turn briefs into paid media activity, optimise campaigns, and provide measurement and reporting to support student recruitment objectives.

The role combines technical execution with strategic thinking, requires collaboration with agencies and internal teams, and is a fixed-term opportunity until November 2027 with HEW 8, plus 17% superannuation and flexible working arrangements.