Performance Creative Lead — DTC Social Ads (Meta & TikTok)

Macpeople; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Macpeople seeks a hands-on Performance Creative Strategist to drive direct-response social advertising for an eCommerce brand during peak trading. You’ll craft and test creative for Meta and TikTok, write briefs, and guide design and editors to produce high-converting content.

A hybrid of creative and commercial mindset helps you translate insights into winning iterations. You’ll be comfortable ideating, testing, and explaining what worked, with strong writing across hooks, scripts and

Qualifications

• Majority of recent experience focused on performance creative, direct-response or paid social.
• Strong hands-on experience developing creative for Meta and TikTok.
• Experience within a DTC/eCommerce brand.
• Strong understanding of hooks, angles, messaging, formats, pacing and CTAs.
• Experience ideating and testing creative yourself, with the ability to discuss what worked and why.
• Strong writing skills across hooks, scripts, messaging and creative briefs.
• Experience across UGC, short-form video and static advertising.
• Ability to give clear and constructive feedback to designers, video editors and content creators.
• Understanding of creative testing and how performance data informs iterations.

Responsibilities

• Develop direct-response creative concepts and advertising angles for Meta and TikTok.
• Turn customer insights, product benefits and performance learnings into new creative ideas.
• Writing briefs, hooks, scripts and messaging for paid social content.
• Briefing designers, editors and creators and guiding creative through production.
• Reviewing creative and providing feedback on hooks, messaging, pacing, format and effectiveness.
• Working closely with the performance marketing team to understand what’s working and what needs to change.
• Using performance results to determine what to test next.
• Keeping across emerging Meta and TikTok creative trends and testing new approaches.

Skills

Performance marketing

Creative ideation

Direct-response copywriting

Communication writing

Tools

Meta Ads Manager

TikTok Ads Manager

UGC content tools

Job description

Macpeople seeks a hands-on Performance Creative Strategist to drive direct-response social advertising for an eCommerce brand during peak trading. You’ll craft and test creative for Meta and TikTok, write briefs, and guide design and editors to produce high-converting content.

A hybrid of creative and commercial mindset helps you translate insights into winning iterations. You’ll be comfortable ideating, testing, and explaining what worked, with strong writing across hooks, scripts and