Performance Creative Strategist | DTC / Meta & TikTok

Macpeople; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Macpeople seeks a hands-on Performance Creative Strategist to drive direct-response social advertising for an eCommerce brand during peak trading. You’ll craft and test creative for Meta and TikTok, write briefs, and guide design and editors to produce high-converting content.

A hybrid of creative and commercial mindset helps you translate insights into winning iterations. You’ll be comfortable ideating, testing, and explaining what worked, with strong writing across hooks, scripts and

Qualifications

• Majority of recent experience focused on performance creative, direct-response or paid social.
• Strong hands-on experience developing creative for Meta and TikTok.
• Experience within a DTC/eCommerce brand.
• Strong understanding of hooks, angles, messaging, formats, pacing and CTAs.
• Experience ideating and testing creative yourself, with the ability to discuss what worked and why.
• Strong writing skills across hooks, scripts, messaging and creative briefs.
• Experience across UGC, short-form video and static advertising.
• Ability to give clear and constructive feedback to designers, video editors and content creators.
• Understanding of creative testing and how performance data informs iterations.

Responsibilities

• Develop direct-response creative concepts and advertising angles for Meta and TikTok.
• Turn customer insights, product benefits and performance learnings into new creative ideas.
• Writing briefs, hooks, scripts and messaging for paid social content.
• Briefing designers, editors and creators and guiding creative through production.
• Reviewing creative and providing feedback on hooks, messaging, pacing, format and effectiveness.
• Working closely with the performance marketing team to understand what’s working and what needs to change.
• Using performance results to determine what to test next.
• Keeping across emerging Meta and TikTok creative trends and testing new approaches.

Skills

Performance marketing

Creative ideation

Direct-response copywriting

Communication writing

Tools

Meta Ads Manager

TikTok Ads Manager

UGC content tools

Job description

We’re looking for a hands-on Performance Creative Strategist to join a fast-moving eCommerce brand during its busiest trading period.

This is not a traditional brand or integrated campaign strategy role. We’re looking for someone whose experience is predominantly in performance creative and direct-response paid social, particularly across Meta and TikTok.

Sitting at the intersection of creative, performance marketing and customer insight, you’ll develop and test creative designed to stop the scroll, drive clicks and ultimately convert.

You’ll need to be comfortable coming up with the ideas yourself, turning them into clear briefs for designers, editors and creators, and using performance learnings to decide what to test next.

What you’ll need

• Majority of your recent experience focused on performance creative, direct-response or paid social
• Strong hands-on experience developing creative specifically for Meta and TikTok
• Ideally experience within a DTC/eCommerce brand
• A strong understanding of hooks, angles, messaging, formats, pacing and CTAs
• Experience ideating and testing creative yourself, with the ability to talk through what worked, what didn’t and why
• Strong writing skills across hooks, scripts, messaging and creative briefs
• Experience across UGC, short-form video and static advertising
• Confidence giving clear and constructive feedback to designers, video editors and content creators
• An understanding of creative testing, optimisation and how performance data informs the next creative iteration

What you’ll be doing

• Developing direct-response creative concepts and advertising angles for Meta and TikTok
• Turning customer insights, product benefits and performance learnings into new creative ideas
• Writing briefs, hooks, scripts and messaging for paid social content
• Briefing designers, editors and creators and guiding creative through production
• Reviewing creative and providing feedback on hooks, messaging, pacing, format and effectiveness
• Working closely with the performance marketing team to understand what’s working and what needs to change
• Using performance results to determine what to test next
• Keeping across emerging Meta and TikTok creative trends and testing new approaches

This would suit someone who is both creative and commercially minded – someone who loves generating ideas, but is equally interested in whether those ideas actually perform.

If most of your experience has been in DTC/eCommerce, paid social and performance creative, we’d love to hear from you.