Content Creator (performance and organic) & Affiliate Coordinator

Active Truth Pty; Brisbane; On-site; AUD 65,000 - 90,000; Full time

Job summary

Active Truth Pty in Brisbane is seeking a Content Creator (performance and organic) & Affiliate Coordinator to lead ad content for Meta and TikTok, and to manage our affiliate creator network and UGC flow. You’ll script, shoot, edit using CapCut, and align content with product drops.

You will optimize paid and organic performance, own the social calendar, and collaborate with marketing to turn creator content into high-converting campaigns across platforms like Instagram, Facebook, TikTok and

Qualifications

• Experience creating paid social content and understanding ad metrics.
• 1–3 years in content marketing or creator roles for fashion/retail.
• Video editing skills with self-produced TikToks/Reels.
• Experience with CapCut and Canva.
• Experience with Shopify Collabs.
• Knowledge of native business suites for TikTok/IG/FB/Pinterest.
• Understanding influencer deliverables and affiliate commissions.

Responsibilities

• Ideate and create ad content for Meta and TikTok that converts, tailoring hooks, scripts and messaging to speak to each customer segment.
• Write scroll-stopping hooks and test multiple angles per product, tailoring messaging to each customer segment and their objections.
• Concept, script, film, and edit using CapCut (or similar) native short-form video content.
• Review organic and paid content performance weekly to understand what's working and why, then use the results to refine and iterate on future content.
• Lead the day to day management of the affiliate program, onboarding creators to keep a fresh pipeline of UGC content flowing into the business.
• Own the organic social media calendar, ensuring content schedules align with product drops and launch cycles.
• Curate and remix professional studio content alongside creator assets to tell stories across feeds.

Skills

Performance mindset

Paid social content

Ad metrics

Creative testing

Content marketing

Organic social media management

Tools

CapCut

Canva

Shopify Collabs

Job description

Content Creator (performance and organic) & Affiliate Coordinator

Active Truth™ is a Brisbane-founded Australian brand creating activewear, swimwear and everyday essentials that help women feel comfortable and confident. With inclusive sizing and a focus on exceptional fit, quality fabrics and thoughtful design, we make pieces women reach for on repeat—from a morning workout to a beach day and everything in between. Since launching in 2016, we’ve built a loyal community by celebrating real women and creating clothing that delivers on its promises.

About the role

We are looking for a Content Creator whose main job is making ads that sell. You'll have an instinct for content that stops the scroll and converts, and you'll judge your work by the numbers. You will lead content creation for Meta and TikTok, across both paid and organic. You will also work with our team on the day to day management of our affiliate program, building a community of creators who generate a steady stream of UGC for you to turn into ads and posts.

Key responsibilities

• Ideate and create ad content for Meta and TikTok that converts, tailoring hooks, scripts and messaging to speak to each customer segment
• Write scroll-stopping hooks and test multiple angles per product, tailoring messaging to each customer segment and their objections
• Concept, script, film, and edit using CapCut (or similar) native short-form video content
• Review organic and paid content performance weekly to understand what's working and why, then use the results to refine and iterate on future content
• Lead the day to day management of the affiliate program, onboarding creators to keep a fresh pipeline of UGC content flowing into the business
• Own the organic social media calendar, ensuring content schedules align with product drops and launch cycles
• Curate and remix professional studio content alongside creator assets to tell stories across feeds

About you

• Performance mindset with experience creating paid social content and understanding of key ad metrics and creative testing
• 1–3 years of experience in content marketing, organic social media management, or creator roles for a fast-paced retail or fashion brand
• Video editing skills (CapCut/Edits mastery) with examples of self-produced TikToks or Reels
• Experience with CapCut and Canva
• Experience with Shopify Collabs (or similar)
• Knowledge of native business suites for TikTok, Instagram, Facebook, and Pinterest
• Understanding of how influencer deliverables, usage rights, and affiliate commission structures work