Partner Marketing Leader: Scale Channel Pipeline & MDF

Access4; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Life Leave

Birthday off

EAP

Team events

Job summary

Access4 is seeking a Partner Marketing lead to drive a scalable partner programme in Melbourne (Cremorne) or Sydney. You will own the pipeline from partner activity, develop MDF and co-branded campaigns, and align events with sales incentives.

You’ll manage a hybrid setup with a growing network of 600+ partners, focusing on turning marketing maturity into measurable pipeline and revenue, while leveraging AI tools and partner training.

Qualifications

• Degree in Marketing, Business or Communications.
• Proven track record in partner or channel marketing for B2B tech.
• Strong written and verbal communication.

Responsibilities

• Take partners marketing from 5% to 10%, then to 20%.
• Own partner-sourced pipeline and track attribution.
• Plan by partner segments based on marketing maturity.
• Own APEX – the partner programme – MDF, tiering, and ROI.
• Create co-branded campaigns and onboarding emails.
• Manage the partner events calendar and Roadshow/ Summit.
• Run sales incentives aligning partners and sales teams.
• Develop practical marketing training for partners.
• Extract partner stories for case studies and exec planning.

Skills

Partner marketing

B2B tech marketing

Campaign management

Event management

Data-driven marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation

CRM systems

AI marketing tools

Job description

Access4 is seeking a Partner Marketing lead to drive a scalable partner programme in Melbourne (Cremorne) or Sydney. You will own the pipeline from partner activity, develop MDF and co-branded campaigns, and align events with sales incentives.

You’ll manage a hybrid setup with a growing network of 600+ partners, focusing on turning marketing maturity into measurable pipeline and revenue, while leveraging AI tools and partner training.