Partner Marketing Manager

Pattern Holdings; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Pattern Holdings seeks a strategic partnerships professional in Australia to identify and grow partner networks. The role focuses on building relationships, co-selling opportunities and joint marketing initiatives with top ecommerce and digital ecosystem partners.

You will work with sales and marketing to drive referrals and pipeline momentum. The position emphasizes ongoing partner management, quarterly new partnerships, and a calendar of joint campaigns and events with a data-driven approach

Responsibilities

• Identify, prioritise and build relationships with strategic partners in ecommerce and digital ecosystem
• Position Pattern as preferred partner in Australian market
• Maintain a pipeline of potential partners and manage existing relationships
• Secure 3-5 new strategic partnerships per year and maintain 10-15 active partnerships
• Generate qualified introductions and new business opportunities through partner network
• Align with Account Executives and Sales team on target accounts and co-selling opportunities
• Facilitate partner introductions to accelerate deal momentum
• Participate in sales planning to identify where partner involvement opens opportunities
• Track and report partner-sourced pipeline performance with data to refine strategy
• Develop and execute joint go-to-market initiatives with priority partners
• Deliver at least one joint marketing initiative per month with Marketing
• Coordinate partner events with Head of Marketing ensuring they are well-executed
• Maintain a forward-looking calendar of partnership activity and sponsorships
• Serve as primary relationship owner for Australian partners and plan collaboration sessions
• Stay across partner roadmaps and priorities to surface new opportunities

Job description

Identify, prioritise, and build relationships with strategic partners across the ecommerce and digital ecosystem - including technology platforms, marketing technology providers, ecommerce platforms, agencies, and complementary service providers

Position Pattern as a preferred ecommerce and marketplace partner within the Australian market

Maintain a pipeline of potential new partners and manage existing relationships to drive ongoing value

Secure 3-5 new strategic partnerships per year and maintain 10-15 active partnerships at any time. An active partnership is defined as a partner we have up to date account mapping with and an active referral process as well as co-marketing initiatives being executed.

Generate qualified introductions and new business opportunities through your partner network

Align closely with Account Executives and the broader Sales team on target accounts and co-selling opportunities

Facilitate partner introductions that accelerate deal momentum and contribute to bookings

Participate in sales planning to identify where partner involvement can open or advance opportunities

Track and report on partner-sourced pipeline performance, using data to refine strategy

Partner Go-To-Market Activation

Develop and execute joint go-to-market initiatives with priority partners, including co-marketing campaigns, webinars, joint content, and industry roundtables

Deliver at least one joint marketing initiative per month in collaboration with the Marketing team

Work with the Head of Marketing to plan and coordinate partner events - including roundtables, dinners, and industry activations - ensuring they are well-executed and commercially aligned

Maintain a forward-looking calendar of partnership activity and sponsorships

Relationship Management

Serve as the primary relationship owner for Australian partners, building trust and maintaining regular engagement

Run structured planning sessions with priority partners to identify collaboration opportunities

Stay across partner roadmaps and strategic priorities to surface new opportunities