Marketing Specialist

UPG Australia; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Two extra paid leave days per year

Employee Assistance Program (EAP)

Ongoing training opportunities

International relocation prospects

Job summary

UPG Australia is hiring a Marketing Specialist to drive campaigns, content, social media and events from our Melbourne base. You’ll partner with sales and product teams to turn priorities into tangible marketing activity that fuels growth.

You’ll also work with our Group Digital team on SEO, analytics and web initiatives to optimise results. The role covers multi-channel marketing, photo/video content, lead generation and sales enablement, with a focus on delivering practical, measurable

Qualifications

• Experience in a Marketing Specialist, Marketing Coordinator or similar role.
• Experience across digital and traditional marketing channels.
• Strong content creation and copywriting skills.
• A good eye for design and experience with tools such as Canva or Adobe Creative Cloud.
• Photography, videography and video editing skills would be a significant advantage.
• Experience supporting lead generation and sales initiatives.
• Excellent communication, organisation and attention to detail.
• The ability to manage multiple priorities and work collaboratively with different stakeholders.
• Industry experience is advantageous, but we're more interested in strong marketing fundamentals, creativity, curiosity and the ability to quickly understand our customers and market.

Responsibilities

• Develop and implement marketing plans across digital and traditional channels.
• Create engaging content for email campaigns, social media and print materials in collaboration with product specialists within the company.
• Support the sales team with lead generation initiatives, including Capture, create and edit photo and video content.
• Manage e-commerce and website content in collaboration with the Group Digital team.
• Analyse campaign performance and market trends to identify opportunities and improve results.
• Coordinate the production of marketing collateral and ensure brand consistency.

Skills

Content creation

Copywriting

Campaign management

Lead generation

Digital marketing

Traditional marketing

Photography

Video editing

Tools

Canva

Adobe Creative Cloud

Job description

UPG is part of the Herga Group, helping customers improve accuracy, productivity and efficiency through technology and expert local support. We deliver surveying, positioning and geospatial solutions to the engineering, construction, mining, utilities and government sectors. Together with the other Herga Group companies, we combine innovative technology with practical industry expertise, training and ongoing support.

About the role

We are looking for a creative and commercially minded Marketing Specialist to drive marketing activity across the business. We also welcome applications from candidates based in Sydney and Brisbane for this role

This is a hands-on role covering campaigns, content, social media, photo and video content, events, lead generation and sales enablement. You'll work closely with the General Manager, sales team and product specialists to turn business priorities into marketing activity that generates engagement and supports growth.

You'll also work alongside our Group Digital specialists across websites, SEO, analytics and digital platforms, giving you access to specialist expertise while you focus on delivering great marketing.

What you'll be doing

Develop and implement marketing plans across digital and traditional channels

Create engaging content for email campaigns, social media and print materials in collaboration with product specialists within the company

Support the sales team with lead generation initiatives, including Capture, create and edit photo and video content

Manage e-commerce and website content in collaboration with the Group Digital team

Analyse campaign performance and market trends to identify opportunities and improve results

Coordinate the production of marketing collateral and ensure brand consistency

About you

We're looking for someone who combines creativity with a practical, results-focused approach.

Ideally, you'll bring:

Experience in a Marketing Specialist, Marketing Coordinator or similar role

Experience across digital and traditional marketing channels

Strong content creation and copywriting skills

A good eye for design and experience with tools such as Canva or Adobe Creative Cloud

Photography, videography and video editing skills would be a significant advantage

Experience supporting lead generation and sales initiatives

Excellent communication, organisation and attention to detail

The ability to manage multiple priorities and work collaboratively with different stakeholders

Industry experience is advantageous, but we're more interested in strong marketing fundamentals, creativity, curiosity and the ability to quickly understand our customers and market.

What we offer:

We are a long-established company made up of people with widely varying skill sets, interests and cultural backgrounds - what we share is a pride in what we do and a genuine respect for each other. You'll be joining a friendly, professional organisation that offers a range of employee benefits.

Two extra paid leave days per year

Employee Assistance Program (EAP) - complementary confidential sessions in counselling, wellbeing coaching, financial coaching and much, much more!

Ongoing training opportunities for personal and professional growth (we want to help you grow)

Long-term career prospects with potential for international relocation and diversification within our group of companies: https://hergagroup.com/herga-group/

Opportunity to contribute creatively and have your input valued