Marketing Specialist

rays projects pty ltd; Melbourne; On-site; AUD 80,000 - 90,000; Full time

Job summary

Rays Projects Pty Ltd in Melbourne is seeking a Marketing Specialist to develop and implement marketing initiatives, strengthen our brand identity, and support business growth across property development and construction projects.

You will conduct market research, plan campaigns across digital and traditional channels, and coordinate messaging to ensure a consistent professional image. The role offers a full-time position with a competitive salary and opportunities for professional development.

Qualifications

• Bachelor's degree or higher in marketing with at least 3 years' experience.
• Experience developing and implementing marketing strategies and campaigns.
• Strong market research, analytics, and reporting skills.
• Good understanding of digital marketing, brand management, and marketing communication channels.
• Excellent written and verbal communication, organisational and time management skills.
• Ability to work independently and collaboratively with internal teams and external stakeholders.

Responsibilities

• Conduct market research and analyse industry trends, customer needs, competitor activities and market data to identify opportunities within the property development and construction sectors.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness and promote the company's services.
• Develop and maintain the company's brand positioning, identity and messaging to ensure consistency across marketing materials and communication channels.
• Plan and coordinate digital and traditional marketing activities, including website content, social media, advertising and promotional initiatives.
• Develop and coordinate marketing materials, company profiles, project presentations and promotional content to support brand promotion and business development activities.
• Analyse marketing performance, customer feedback and market data to evaluate campaign effectiveness and recommend improvements.
• Provide recommendations on market positioning, service promotion, marketing channels and promotional strategies to strengthen the company's market presence.
• Liaise with internal teams and external marketing service providers to coordinate promotional campaigns and ensure consistent brand communication.

Skills

Market research

Analytical skills

Brand management

Marketing strategy

Digital marketing

Written & verbal communication

Time management

Education

Bachelor's degree in Marketing

Job description

Marketing Specialist

Company: Rays Projects Pty Ltd

Location: Camberwell VIC 3124

Work Type: Full-time

Salary: AUD 80,000–90,000 per annum + superannuation (commensurate with experience)

About Us

Rays Projects is a Melbourne-based company specialising in property development and construction-related services, including development management, project management and construction management. We provide professional services across various property development and construction projects, supporting clients throughout the project lifecycle.

We are seeking a motivated and experienced Marketing Specialist to develop and implement marketing initiatives, strengthen our brand identity and market presence, and support the continued growth of our business. The successful candidate will play an important role in promoting our services, building brand awareness and maintaining a consistent professional image across marketing channels.

Key Responsibilities

• Conduct market research and analyse industry trends, customer needs, competitor activities and market data to identify opportunities within the property development and construction sectors.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness and promote the company's services.
• Develop and maintain the company's brand positioning, identity and messaging to ensure consistency across marketing materials and communication channels.
• Plan and coordinate digital and traditional marketing activities, including website content, social media, advertising and promotional initiatives.
• Develop and coordinate marketing materials, company profiles, project presentations and promotional content to support brand promotion and business development activities.
• Analyse marketing performance, customer feedback and market data to evaluate campaign effectiveness and recommend improvements.
• Provide recommendations on market positioning, service promotion, marketing channels and promotional strategies to strengthen the company's market presence.
• Liaise with internal teams and external marketing service providers to coordinate promotional campaigns and ensure consistent brand communication.

About You

• A Bachelor's degree or higher qualification, together with at least 3 years of relevant professional experience in marketing or a closely related role.
• Demonstrated experience in developing and implementing marketing strategies, promotional campaigns and brand development initiatives.
• Strong market research, analytical and reporting skills.
• Good understanding of digital marketing, brand management and marketing communication channels.
• Excellent written and verbal communication, organisational and time management skills.
• Ability to work independently and collaboratively with internal teams and external stakeholders.

What We Offer

• Competitive salary package commensurate with experience.
• Stable, full-time employment with opportunities for professional development.
• A supportive and collaborative working environment.
• Opportunities to contribute to a diverse range of property development and construction-related projects.