Marketing Specialist

AI Talent; Sydney; On-site; AUD 70,000 - 120,000; Full time

Job summary

AI Talent is seeking an experienced Marketing Specialist to identify market opportunities and execute comprehensive marketing strategies across digital, print, and traditional channels. You will develop plans to increase market reach, engage customers, and align with product and sales teams.

Responsibilities include market research, campaign management, brand messaging, and reporting. A Bachelor's degree and at least 2 years of marketing experience are required, with proficiency in Google Ads,

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum 2 years of relevant marketing experience.
• Strong knowledge of market research techniques and data analysis tools.
• Proven experience in managing campaigns and delivering ROI-focused results.

Responsibilities

• Identify market opportunities and develop integrated marketing strategies across digital, print, and traditional channels.
• Conduct market research to assess demand and trends in existing and emerging markets.
• Advise on and manage advertising campaigns, promotional materials, and pricing strategies.

Skills

Market research

ROI-focused campaigns

Written communication

Verbal communication

Digital marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

HubSpot

CRM systems

Job description

Job Type: Permanent position | Full time position

Job Description

We are seeking an experienced and driven Marketing Specialist to identify market opportunities, execute marketing strategies, and enhance the promotion of our products and services. The successful candidate will play a key role in developing, coordinating, and implementing strategic plans to increase market reach and customer engagement. Key Responsibilities:

Conduct market research to assess demand and identify trends in existing and emerging markets. Develop and implement integrated marketing strategies across digital, print, and traditional channels. Advise on and manage advertising campaigns, promotional materials, and pricing strategies.

Analyse customer behaviour and campaign performance metrics to inform business decisions. Collaborate with product and sales teams to ensure alignment between market needs and offerings. Monitor competitor activity and adjust campaigns and strategies accordingly.

Contribute to brand development, including branding, positioning, and messaging strategies. Support the preparation and delivery of marketing reports, presentations, and proposals. Ensure marketing activities comply with legal and ethical standards.

Skills and Qualifications: Bachelor’s degree in Marketing, Business, Communications or a related field. Minimum 2 years of relevant marketing experience.

Strong knowledge of market research techniques and data analysis tools. Proven experience in managing campaigns and delivering ROI-focused results. Excellent written and verbal communication skills.

Proficiency in marketing software (e.g., Google Ads, HubSpot, CRM systems). Ability to work independently and collaboratively in a fast-paced environment. Strong attention to detail and organisational skills.

Permanent Residents (PR) and Australian Citizens are eligible to apply. Job Type: Full-time, Permanent Salary: $70,000 to $120,000 per year + super