Marketing Specialist: Content, Campaigns & Growth

UPG Australia; Brisbane; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Two extra paid leave days per year

Employee Assistance Program (EAP) - 1:

Ongoing training opportunities for лич

Long-term career prospects with group

Opportunity to contribute creatively

Job summary

UPG Australia, part of the Herga Group, is seeking a creative Marketing Specialist to drive campaigns across digital and traditional channels in Australia. You’ll work with the GM, sales, and product experts to translate priorities into engaging marketing activities that support growth.

This hands-on role covers content, social media, events, lead generation, and sales enablement, with access to Group Digital support for websites, SEO, and analytics.

Qualifications

• Experience in a Marketing Specialist, Marketing Coordinator or similar role.
• Experience across digital and traditional marketing channels.
• Strong content creation and copywriting skills.
• A good eye for design and experience with tools such as Canva or Adobe Creative Cloud.
• Photography, videography and video editing skills would be an advantage.
• Experience supporting lead generation and sales initiatives.

Responsibilities

• Develop and implement marketing plans across digital and traditional channels.
• Create engaging content for email campaigns, social media and print materials in collaboration with product specialists.
• Support the sales team with lead generation initiatives, including capture, creation and editing of photo and video content.
• Manage e-commerce and website content in collaboration with the Group Digital team.
• Analyse campaign performance and market trends to identify opportunities and improve results.
• Coordinate the production of marketing collateral and ensure brand consistency.

Skills

Marketing experience

Digital and traditional channels

Content creation

Copywriting

Communication

Organisational skills

Tools

Canva

Adobe Creative Cloud

Job description

UPG Australia, part of the Herga Group, is seeking a creative Marketing Specialist to drive campaigns across digital and traditional channels in Australia. You’ll work with the GM, sales, and product experts to translate priorities into engaging marketing activities that support growth.

This hands-on role covers content, social media, events, lead generation, and sales enablement, with access to Group Digital support for websites, SEO, and analytics.