Marketing Manager - Mid Market & SMB

Vocus Navy; North Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Vocus Navy is seeking a passionate B2B marketing professional to drive awareness, demand and growth for SMB and Mid-Market segments in Australia. You will partner with Sales, Product and Commercial to translate customer needs into compelling campaigns and experiences.

The role focuses on developing integrated plans, content, and digital programs across channels, while measuring KPIs and optimizing outcomes.

Qualifications

• 5+ years’ experience in B2B marketing.
• Experience developing and delivering integrated campaigns across channels.
• Strong digital marketing knowledge across owned and paid media.
• Experience using segmentation and insights to drive programs for SMB audiences.
• Proficiency with CRM, marketing automation and analytics.

Responsibilities

• Develop and deliver marketing plans aligned to revenue and growth.
• Plan targeted programs for SMB and Mid-Market segments.
• Develop customer-led content and communications.
• Coordinate campaign assets, customer stories, and offers.
• Manage digital marketing across email, website, social media and other channels.
• Identify relevant events, webinars and sponsorship opportunities.
• Monitor market developments and measure KPI performance.
• Establish clear objectives and KPIs for marketing activity.

Skills

B2B marketing

Integrated campaigns

Campaign lifecycle

Digital marketing

CRM & automation

Analytics & insights

Content & comms

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!

You will be responsible for developing and delivering marketing activity that drives awareness, demand and growth across the small and medium business segment.

Working closely with Sales, Product, Commercial and other key stakeholders, the role develops and coordinates targeted and integrated marketing programs that translate customer needs and commercial priorities into compelling propositions, campaigns and experiences for SMB and Mid-Market customers and prospects. The role doesn’t have any direct reports.

Key Responsibilities

• Develop and deliver marketing plans aligned to revenue, acquisition, retention and customer growth priorities
• Plan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products and lifecycle stages
• Develop customer-led content and communications that support acquisition, retention and cross-sell
• Coordinate the development of campaign assets, customer stories, presentations, product collateral and offers
• Manage regular communications and coordinate digital marketing activity across email, website, social media and other owned channels
• Identify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events and networking initiatives
• Monitor customer needs, competitor activity and market developments relevant to the segment growth strategy
• Establish clear objectives, measures and KPIs for SMB marketing activity and campaigns.

Skills & Experience

• 5+ years’ experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services or a related industry
• Demonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention and commercial growth
• Strong generalist marketing capability across campaigns, lifecycle marketing, content, digital and communications
• Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners
• Experience using segmentation, customer insights and data to create relevant, scalable marketing programs for diverse SMB audiences
• Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications
• Commercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity.
• Comfortable using CRM, marketing automation and analytics data to measure performance and inform decisions.