Marketing Executive - B2B

Sharp & Carter; Victoria; On-site; AUD 85,000 - 120,000; Full time

Job summary

Sharp & Carter is seeking a Marketing Executive to drive B2B marketing initiatives that fuel customer acquisition, retention and growth. You will build compelling sales collateral, support go-to-market plans and manage CRM-driven campaigns to optimise lead nurturing and engagement.

Collaborating with stakeholders, you’ll steward partnerships, coordinate industry activity and contribute to brand storytelling across LinkedIn and other channels.

Qualifications

• Experience in B2B or trade marketing.
• Experience working with a CRM platform such as HubSpot or Salesforce, with an understanding of lead management and marketing automation.
• Strong copywriting and content development skills, with experience producing proposals, tenders, presentations and sales collateral.
• Good understanding of B2B lead generation, customer acquisition, retention and sales enablement.
• Experience coordinating industry partnerships, trade events or other relationship-led marketing initiatives.

Responsibilities

• Develop and deliver B2B marketing initiatives aligned with broader commercial objectives, supporting customer acquisition, retention and revenue growth.
• Create and coordinate high-quality sales collateral, client presentations, tenders, bespoke proposals, case studies and customer references.
• Support go-to-market plans for new products, services and business initiatives.
• Manage B2B CRM marketing activity, including customer communications, lead nurturing, campaign execution and reporting.
• Coordinate trade events, industry activity and customer initiatives to generate and nurture new business opportunities.
• Manage industry partnerships, coordinating agreed deliverables, maximising partnership benefits and tracking commercial outcomes.
• Own the B2B LinkedIn strategy, developing customer stories, case studies and thought leadership content.
• Support customer-facing initiatives including photography, lookbooks, gifting campaigns and other sales resources.
• Monitor marketing performance and budgets, identifying opportunities to improve activity, engagement and return on investment.

Skills

B2B marketing

Lead generation

CRM marketing

Copywriting

Marketing automation

Content development

Partnership management

LinkedIn marketing

Tools

HubSpot

Salesforce

Job description

About Our Client

Our client is an Australian-born, globally recognised business that has built a reputation for doing things differently in a traditionally conventional space. With a strong creative identity, a genuine passion for design and a growing international presence, they partner with leading brands and businesses around the world to create distinctive customer experiences.

Combining creativity with commercial thinking, they are an ambitious, design-led business that continues to challenge the status quo, build meaningful industry partnerships and grow across global markets. For a marketer who enjoys working with a strong brand, creative people and a business with plenty of opportunity ahead, this is an exciting environment to be part of.

About the Role

Reporting to the Head of Marketing, the Marketing Executive will play an important role in developing and delivering marketing initiatives that support customer acquisition, retention and revenue growth.

This is a hands-on, commercially focused role sitting at the intersection of marketing and sales. You'll work closely with internal stakeholders to develop compelling sales materials, strengthen lead generation and nurture activity, manage industry partnerships and make the most of the business's CRM and customer data.

There is also plenty of scope to bring new ideas to the table, improve existing processes and explore opportunities across marketing automation and AI.

Key Responsibilities

• Develop and deliver B2B marketing initiatives aligned with broader commercial objectives, supporting customer acquisition, retention and revenue growth.
• Create and coordinate high-quality sales collateral, client presentations, tenders, bespoke proposals, case studies and customer references.
• Support go-to-market plans for new products, services and business initiatives.
• Manage B2B CRM marketing activity, including customer communications, lead nurturing, campaign execution and reporting.
• Coordinate trade events, industry activity and customer initiatives to generate and nurture new business opportunities.
• Manage industry partnerships, coordinating agreed deliverables, maximising partnership benefits and tracking commercial outcomes.
• Own the B2B LinkedIn strategy, developing customer stories, case studies and thought leadership content.
• Support customer-facing initiatives including photography, lookbooks, gifting campaigns and other sales resources.
• Monitor marketing performance and budgets, identifying opportunities to improve activity, engagement and return on investment.

About You

To be successful in this role, you'll bring:

Experience managing LinkedIn or other social channels will be advantageous, as will an interest in marketing automation and emerging AI tools.

• Experience in B2B or trade marketing, ideally within a commercially focused environment.
• Experience working with an enterprise CRM platform such as HubSpot or Salesforce, with an understanding of lead management, customer communications and marketing automation.
• Strong copywriting and content development skills, with experience producing proposals, tenders, presentations, case studies and sales collateral.
• A good understanding of B2B lead generation, customer acquisition, retention and sales enablement.
• Experience coordinating industry partnerships, trade events or other relationship-led marketing initiatives.

Experience managing LinkedIn or other social channels will be advantageous, as will an interest in marketing automation and emerging AI tools.

What's on Offer?

An opportunity to join a highly regarded, creative and internationally recognised business where you'll have genuine ownership of B2B marketing activity and the opportunity to make a meaningful contribution to its continued growth.

You’ll work alongside a collaborative team, have exposure to global markets and be encouraged to bring fresh ideas to the table.