Marketing Manager

Michael Page; Gold Coast City; On-site; AUD 110,000 - 125,000; Full time

Job summary

Michael Page is seeking an experienced Marketing Manager to lead the marketing function for an established ecommerce brand. You will take ownership of end-to-end marketing, directing a team of about six, and shaping initiatives that boost brand awareness, engagement, and commercial performance.

The role combines strategic leadership with hands-on execution in a fast-paced environment, focusing on driving customer engagement and ROI while collaborating with senior leadership on growth plans.

Qualifications

• Experience leading a marketing function or department.
• Proven ability to develop and execute marketing strategies.
• Strong digital marketing, eCommerce, and brand development skills.
• Excellent communication and stakeholder management.
• Commercial acumen and results-driven mindset.
• Ability to mentor and develop others.

Responsibilities

• Develop and execute the overall marketing strategy.
• Drive brand growth, customer acquisition and retention initiatives.
• Oversee digital marketing, eCommerce campaigns, content, social media and EDM activity.
• Manage campaign planning, implementation and performance analysis.
• Work closely with stakeholders to align marketing with business objectives.
• Use customer insights and data to optimise marketing performance.
• Manage agency and supplier relationships where required.
• Monitor industry trends and identify opportunities for growth.
• Ensure marketing activities deliver measurable ROI.

Skills

Marketing leadership

Team management

Digital marketing

eCommerce

Brand development

Stakeholder management

Job description

Ready to move beyond just running campaigns? Join a growing business where you'll lead the marketing strategy, manage a high-performing team, and play a key role in shaping the future growth of a well established eCommerce brand.

Our client is a growing, customer focused organization with an established brand and ambitious plans for the future. Operating in a fast-paced environment, they are committed to delivering exceptional customer experiences and continuing to expand their market presence. An exciting opportunity has become available for an experienced Marketing Manager to lead their marketing function and drive the next phase of growth.

Description

As the Marketing Manager, you will take ownership of the end-to-end marketing function, leading a team of approximately six professionals while developing and executing initiatives that enhance brand awareness, customer engagement, and commercial performance.

This is a leadership-focused position suited to someone who enjoys mentoring and developing people, creating structure and accountability, and working closely with the wider business to deliver results.

Key responsibilities include:

• Developing and executing the overall marketing strategy
• Driving brand growth, customer acquisition and retention initiatives
• Overseeing digital marketing, eCommerce campaigns, content, social media and EDM activity
• Managing campaign planning, implementation and performance analysis
• Working closely with key stakeholders to align marketing activity with business objectives
• Using customer insights and data to optimise marketing performance
• Managing agency and supplier relationships where required
• Monitoring industry trends and identifying opportunities for growth
• Ensuring marketing activities deliver measurable business outcomes and ROI

Profile

You will be an experienced marketing leader who enjoys creating a positive, accountable culture. Equally comfortable operating strategically and rolling up your sleeves when required, you'll thrive in a fast-paced business where collaboration and initiative are valued.

You will ideally have:

• Experience in a Marketing Manager or similar leadership role
• Previous responsibility for managing and developing marketing teams
• Strong understanding of digital marketing, eCommerce, customer engagement and brand development
• Strong commercial acumen and a results-driven mindset
• Excellent communication and stakeholder management skills
• The ability to balance strategic thinking with hands‑on execution
• A collaborative leadership style and passion for developing others
• FMCG or retail experience is a nice to have

Job Offer

• $110,000 - $125,000 + Super
• Lead an established marketing team of approximately six people
• Work closely with senior leadership and influence business strategy
• Join a growing organisation with exciting plans for the future
• Opportunity to make a genuine impact and leave your mark on the business
• Stable, long-term career opportunity within a collaborative environment