Marketing Manager - Mid Market & SMB

Vocus; North Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Vocus is seeking an experienced SMB-focused marketing professional to develop and deliver campaigns that drive awareness, demand and growth across SMB and Mid-Market segments. You will collaborate with Sales, Product and Commercial stakeholders to translate customer needs into compelling propositions and experiences.

The role focuses on multi-channel campaigns, content development, and coordinating assets across email, website, social and events to support revenue growth and customer engagement.

Qualifications

• 5+ years’ B2B marketing experience across IT/telecom/SaaS
• Track record in integrated campaigns for acquisition and retention
• Broad marketing capability: campaigns, lifecycle, content, digital
• Proficient in digital channels: website, email, social, paid search
• Experience with segmentation and customer insights for SMBs
• Strong written communication and content development
• Commercial mindset aligned to revenue and customer priorities
• Proficient with CRM, marketing automation and analytics

Responsibilities

• Develop and deliver SMB-focused marketing plans aligned to revenue and growth
• Coordinate targeted programs across priority SMB/Mid-Market cohorts
• Create customer-led content and communications to support acquisition and retention
• Manage asset development: campaigns, stories, collateral and offers
• Oversee digital marketing across email, website, social, and other channels
• Identify opportunities at events and sponsorships
• Monitor market trends and competitor activity
• Define objectives and KPIs for SMB marketing initiatives

Skills

B2B marketing

Campaign management

Digital marketing

Content development

CRM & marketing automation

Data-driven marketing

Stakeholder coordination

Analytics & reporting

Growth marketing

Tools

CRM software

Marketing automation tools

Job description

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!

You will be responsible for developing and delivering marketing activity that drives awareness, demand and growth across the small and medium business segment.

Working closely with Sales, Product, Commercial and other key stakeholders, the role develops and coordinates targeted and integrated marketing programs that translate customer needs and commercial priorities into compelling propositions, campaigns and experiences for SMB and Mid-Market customers and prospects. The role doesn’t have any direct reports.

Key Responsibilities

• Develop and deliver marketing plans aligned to revenue, acquisition, retention and customer growth priorities
• Plan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products and lifecycle stages
• Develop customer-led content and communications that support acquisition, retention and cross-sell
• Coordinate the development of campaign assets, customer stories, presentations, product collateral and offers
• Manage regular communications and coordinate digital marketing activity across email, website, social media and other owned channels
• Identify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events and networking initiatives
• Monitor customer needs, competitor activity and market developments relevant to the segment growth strategy
• Establish clear objectives, measures and KPIs for SMB marketing activity and campaigns.

Skills & Experience

• 5+ years’ experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services or a related industry
• Demonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention and commercial growth
• Strong generalist marketing capability across campaigns, lifecycle marketing, content, digital and communications
• Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners
• Experience using segmentation, customer insights and data to create relevant, scalable marketing programs for diverse SMB audiences
• Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications
• Commercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity.
• Comfortable using CRM, marketing automation and analytics data to measure performance and inform decisions.