Marketing Manager - Vision Networks

Vocus; North Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Vision Networks is seeking an experienced Marketing Manager to drive B2B marketing initiatives that support growth and network expansion. You will collaborate with Sales, Commercial and Networks to develop targeted programs for RSPs, developers, builders, strata managers, and residents.

You will lead content, digital marketing, and sales enablement efforts, manage external agencies, and ensure activities are measured against commercial priorities.

Qualifications

• 5+ years’ experience in B2B marketing across telecommunications, technology, infrastructure, property, utilities or related industries.
• Proven success delivering integrated marketing campaigns that drive lead generation and growth.
• Strong capabilities across campaigns, content, digital marketing, communications and sales enablement.
• Solid understanding of digital channels (website, email, social, paid media, search) with ability to manage agency partners.
• Excellent written communication and content development, translating complex propositions for customers.
• Commercial mindset translating business priorities into focused marketing activity.
• Experience managing external agencies, suppliers and marketing budgets.
• Ability to use data and insights to measure performance and inform decisions.

Responsibilities

• Develop and deliver Vision Networks marketing plan aligned to growth, network expansion and RSP acquisition priorities.
• Plan and coordinate targeted marketing programs across greenfield and brownfield segments and priority markets.
• Develop content and communications to support customer acquisition, stakeholder engagement and market presence.
• Coordinate case studies, customer stories, presentations, capability materials, product collateral and website/social content.
• Manage Vision Networks’ digital marketing activity across website, email, social media and paid digital channels.
• Coordinate SEO, paid search, paid social and other digital activity through agency partners.
• Partner with Sales and Networks to understand commercial priorities and provide marketing support for targeted accounts, segments and opportunities.
• Monitor customer, competitor and market developments relevant to Vision Networks’ growth strategy.

Skills

B2B marketing

Campaign management

Digital marketing

Content creation

Sales enablement

Agency management

Marketing analytics

Job description

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!

You will be responsible for developing and delivering marketing activity that supports Vision Networks’ growth and network expansion objectives across greenfield and brownfield markets.

Working closely with Sales, Commercial, Networks and other key stakeholders, the role develops and coordinates targeted marketing programs to build awareness, generate demand and support customer acquisition across priority audiences including Retail Service Providers (RSPs), property developers, builders, strata and building managers, owner’s corporations and residents.

This is a hands-on marketing role with a strong focus on campaign planning and execution, content and communications, digital marketing, sales enablement and market insights. The Marketing Manager will also manage specialist agencies and suppliers to deliver activities requiring dedicated expertise, ensuring marketing investment is targeted, measurable and aligned to commercial priorities. The role doesn’t have any direct reports.

Key Responsibilities

• Develop and deliver the Vision Networks marketing plan aligned to business growth, network expansion and RSP acquisition priorities
• Plan and coordinate targeted marketing programs across greenfield and brownfield segments and priority geographic markets
• Develop content and communications that support customer acquisition, stakeholder engagement and Vision Networks’ market presence
• Coordinate the development of case studies, customer stories, presentations, capability materials, product collateral and website/social content
• Manage Vision Networks’ digital marketing activity across website, email, social media and paid digital channels
• Coordinate SEO, paid search, paid social and other specialist digital activity through agency partners
• Partner with Sales and Networks to understand commercial priorities and provide marketing support for target accounts, segments and opportunities
• Monitor customer, competitor and market developments relevant to Vision Networks’ growth strategy.

Skills & Experience

• 5+ years’ experience in B2B marketing, ideally within telecommunications, technology, infrastructure, property, utilities or a related industry
• Demonstrated experience developing and delivering integrated marketing campaigns that support lead generation and commercial growth
• Strong generalist marketing capability across campaigns, content, digital marketing, communications and sales enablement
• Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners
• Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications
• Commercial mindset with the ability to understand business priorities and translate them into focused marketing activity
• Experience managing external agencies, suppliers and marketing budgets
• Comfortable using data and insights to measure performance and inform marketing decisions.