Marketing Manager - Mid Market & SMB

Vocus; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Vocus in Sydney is seeking an experienced B2B Marketing Manager to drive awareness, demand and growth across SMB and Mid-Market segments.

You will work with Sales, Product and Commercial teams to translate customer needs into integrated campaigns and compelling propositions. This role has no direct reports but partners across functions to deliver results.

The position involves hands-on planning, content development, digital marketing, events, and KPI-driven optimization.

Qualifications

• 5+ years’ experience in B2B marketing.
• Experience with integrated campaigns across channels.
• Strong digital marketing capabilities.
• Experience with CRM and marketing analytics.

Responsibilities

• Develop and deliver marketing plans aligned to revenue and growth priorities.
• Coordinate targeted SMB and Mid-Market programs.
• Create customer-led content and communications for retention and cross-sell.
• Coordinate campaign assets and offers.
• Manage communications across email, website, social media and other channels.
• Identify events and webinars sponsorships.
• Monitor market trends and adjust growth strategy.
• Set objectives and KPIs for SMB marketing activity.

Skills

B2B marketing

Campaign management

Digital marketing

CRM & marketing automation

Analytics & data

Stakeholder management

Tools

CRM platforms

Marketing automation

Job description

You will be responsible for developing and delivering marketing activity that drives awareness, demand and growth across the small and medium business segment.

Working closely with Sales, Product, Commercial and other key stakeholders, the role develops and coordinates targeted and integrated marketing programs that translate customer needs and commercial priorities into compelling propositions, campaigns and experiences for SMB and Mid-Market customers and prospects. The role doesn’t have any direct reports.

Key Responsibilities

• Develop and deliver marketing plans aligned to revenue, acquisition, retention and customer growth priorities
• Plan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products and lifecycle stages
• Develop customer-led content and communications that support acquisition, retention and cross-sell
• Coordinate the development of campaign assets, customer stories, presentations, product collateral and offers
• Manage regular communications and coordinate digital marketing activity across email, website, social media and other owned channels
• Identify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events and networking initiatives
• Monitor customer needs, competitor activity and market developments relevant to the segment growth strategy
• Establish clear objectives, measures and KPIs for SMB marketing activity and campaigns.

Skills & Experience

• 5+ years’ experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services or a related industry
• Demonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention and commercial growth
• Strong generalist marketing capability across campaigns, lifecycle marketing, content, digital and communications
• Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners
• Experience using segmentation, customer insights and data to create relevant, scalable marketing programs for diverse SMB audiences
• Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications
• Commercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity.
• Comfortable using CRM, marketing automation and analytics data to measure performance and inform decisions.