Marketing Associate

Kingside; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Creator partnerships

Crypto knowledge

Excel/Google Sheets

Paid social

Social platforms (TikTok/IG/X/Twitch)

Job summary

Kingside in Melbourne is seeking a Marketing Associate to support our fast-growing crypto, sports and iGaming brands across creators, partnerships, campaigns and growth initiatives.

You'll collaborate with creators, partners and internal teams to grow our brands and acquire new users, while executing campaigns from concept to launch and tracking performance with a data-driven mindset. This role emphasizes ownership, budget awareness and cross-channel execution.

Qualifications

• 1–4 years in marketing, growth, crypto, gambling, media, creators or consumer technology.
• Strong understanding of internet culture, creators and social media.
• Ability to take projects from idea through to launch, including outreach, negotiation, coordination and reporting.
• High agency, practical and comfortable taking ownership without significant oversight.
• Comfortable managing budgets and evaluating marketing activity based on performance.
• Strong communicator who works well with creators, agents, partners and internal teams.

Responsibilities

• Creator & Partner Management: Identify, sign and manage creators, streamers, athletes and other marketing partners.
• Partnership Execution: Manage deliverables, content schedules and campaigns across existing partnerships.
• Campaigns: Develop and execute marketing campaigns, promotions, activations and sponsorships.
• Distribution: Coordinate content and distribution across TikTok, Instagram, X, streaming platforms and other relevant channels.
• Performance Tracking: Monitor impressions, CPM, CCV, acquisition, FTDs and other relevant metrics across marketing activity.
• Growth: Identify and test new creators, platforms, channels and acquisition opportunities.
• Reporting & Automation: Improve systems for tracking spend, deliverables and performance across the marketing team.

Skills

Marketing

Growth

Campaign management

Content creation

Communication

Budget management

Tools

Excel

Google Sheets

TikTok

Instagram

X

Twitch

Job description

About Us

Kingside is a lean team of dedicated and experienced people supporting some of the fastest-growing platforms in the cryptocurrency, sports, and iGaming industries.

As we continue to expand, we’re looking for 2–3 Marketing Associates to join our team and support our work across creators, partnerships, campaigns, social media and growth.

The Role

As a Marketing Associate, you’ll work across multiple areas of the marketing team, with responsibility for identifying opportunities, executing campaigns and improving the performance of our existing marketing activity.

You’ll work closely with creators, streamers, partners and internal teams to help grow the brands Kingside supports and to help them acquire new users.

What We’re Looking For

Experience: 1–4 years in marketing, growth, crypto, gambling, media, creators or consumer technology.

Taste: Strong understanding of internet culture, creators and social media. Able to identify content, people and ideas that fit the Shuffle brand.

Execution: Able to take projects from idea through to launch, including outreach, negotiation, coordination and reporting.

Mindset: High agency, practical and comfortable taking ownership without significant oversight.

Commercial: Comfortable managing budgets and evaluating marketing activity based on performance.

Collaboration: Strong communicator who works well with creators, agents, partners and internal teams.

Key Responsibilities

Creator & Partner Management: Identify, sign and manage creators, streamers, athletes and other marketing partners.

Partnership Execution: Manage deliverables, content schedules and campaigns across existing partnerships.

Campaigns: Develop and execute marketing campaigns, promotions, activations and sponsorships.

Distribution: Coordinate content and distribution across TikTok, Instagram, X, streaming platforms and other relevant channels.

Performance Tracking: Monitor impressions, CPM, CCV, acquisition, FTDs and other relevant metrics across marketing activity.

Growth: Identify and test new creators, platforms, channels and acquisition opportunities.

Reporting & Automation: Improve systems for tracking spend, deliverables and performance across the marketing team.

Highly Beneficial If You Have

• Experience working with creators, influencers or streamers.

• Knowledge of crypto, online gambling or sports betting.

• Strong Excel / Google Sheets skills.

• Experience with paid social or performance marketing.

• Strong knowledge of TikTok, Instagram, X, Twitch, Kick or Telegram.