Digital Marketing Specialist

Aquent Australia; Australia; On-site; AUD 70,000 - 100,000; Full time

Job summary

Aquent Australia is looking for a Digital Marketing Specialist to join their dynamic marketing team. This role involves executing and optimising digital marketing activities across various channels to drive acquisition, retention, and revenue. Ideal candidates will have at least 3 years of digital marketing experience with a solid understanding of performance marketing and conversion optimisation. Join a fast-paced, high-growth environment in the online gaming industry where you can truly make an impact.

Qualifications

• Demonstrated digital marketing experience (in-house or agency) ideally 3 years+.
• Strong understanding of performance marketing and conversion optimisation.
• Comfortable working in a fast-paced, start-up environment.

Responsibilities

• Execute and optimise digital marketing activity across the business.
• Plan, launch, and optimise campaigns aligned with brand strategy.
• Build and manage retargeting and reactivation campaigns.

Skills

Digital marketing experience

Performance marketing understanding

Conversion optimisation

Analytical skills

Collaboration

Job description

• Real opportunity to shape campaigns and see the impact of your work

Ready to make your mark in a fast-moving, high-growth environment? We’re partnering with an exciting online gaming company that launched in 2024 and is already making serious waves globally. With a library of 10,000+ games and a rapidly expanding international customer base, this is a unique opportunity to join a business on the rise.

You’ll be joining a tight-knit, collaborative marketing team, working closely with a dynamic Head of Marketing who’s passionate about developing talent and driving results. This role is perfect for a hands‑on digital marketer who thrives on execution, optimisation, and continuous learning.

The Role

As the Digital Marketing Specialist, you’ll play a key role in executing and optimising all digital marketing activity across the business. From campaign delivery to performance optimisation and reporting, you’ll help drive acquisition, retention, and revenue through data‑led decision making.

Your Key Priorities

• Execute Marketing Strategy
• Plan, launch and optimise campaigns aligned with brand and go‑to‑market strategy.
• Drive Retention Growth
• Build and manage retargeting and reactivation campaigns to maximise customer lifetime value.
• Improve Conversions
• Continuously assess traffic quality, landing pages and funnel performance to increase conversion rates.
• Optimise the Funnel
• Analyse and enhance the full player journey – from landing page through to registration and deposit.
• Enhance Website & App Experience
• Manage on‑site content, promotional placements and digital merchandising to improve engagement and usability.

Broader Responsibilities

• Campaign Coordination: Support the delivery of integrated campaigns across digitalCRM, social and community channels
• Brand Consistency: Ensure messaging and creative aligns with brand tone and positioning across all touchpoints
• Promotions & Launches: Assist in executing promotions, tournaments, VIP events and product launches
• Merchandise Management: Coordinate the supply and distribution of branded merchandise to players, team members and stakeholders

About You

• Demonstrated digital marketing experience (in‑house or Agency) Ideally 3 years +
• Strong understanding of performance marketing, conversion optimisation and analytic
• Comfortable working in a fast‑paced, start‑up environment
• Collaborative team player who enjoys working in a close‑knit team
• Curious mindset with a drive to learn and grow