Influencer Marketing Specialist / Coordinator

Private Advertiser; Gold Coast City; On-site; AUD 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking an Influencer Marketing Specialist/Coordinator to lead influencer partnerships and drive customer engagement across social platforms. You will identify, engage and manage influencers, negotiate agreements, brief creators, and oversee campaigns from concept through reporting.

The role requires strong communication, relationship-building, and project management skills, plus knowledge of major social networks and analytics tools.

Qualifications

• Proven experience in influencer marketing or social media marketing, or related coordinator/assistant role.
• Strong knowledge of Instagram, TikTok, YouTube and emerging platforms.
• Excellent communication and interpersonal skills; able to build relationships with influencers & stakeholders.
• Ability to identify and evaluate influencers based on audience demographics, engagement rates and brand fit.
• Experience with influencer marketing platforms, social analytics tools and campaign management software.
• Strong organizational and project management skills to handle multiple campaigns.
• Creative thinking to develop innovative campaign concepts and content ideas.
• Attention to detail and strong written communication skills.
• Proficiency with Microsoft Office and Google Workspace.
• Knowledge of food & beverage industry or meal delivery is advantageous.
• Bachelor’s degree or equivalent practical experience in Marketing/Communications/Business.

Responsibilities

• Identify, research and evaluate potential influencer partners across social platforms.
• Develop and maintain a comprehensive influencer database across niches and follower counts.
• Establish and nurture relationships with influencers, content creators and brand ambassadors.
• Negotiate partnership agreements, including fees, deliverables, timelines and metrics.
• Brief influencers on objectives, brand messaging and talking points.
• Coordinate and manage influencer campaigns from conception to completion and reporting.
• Track and analyze campaign performance using analytics tools.
• Create detailed campaign reports highlighting metrics, engagement, reach and ROI.
• Collaborate with marketing, product and social teams for cohesive execution.
• Stay current with influencer marketing trends and best practices.
• Support broader marketing team with related tasks.

Skills

influencer marketing

social media marketing

campaign management

influencer platforms

analytics tools

project management

creative thinking

written communication

MS Office / Google Workspace

food & beverage domain

marketing degree

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Influencer platforms

Analytics tools

Campaign management software

Job description

Seeking influencer marketing specialist.

We are in the iGaming industry.

We are seeking an enthusiastic and creative Influencer Marketing Specialist/Coordinator. In this role, you will be responsible for identifying, engaging and managing relationships with influencers and content creators to amplify our brand presence and drive customer engagement. You will play a key strategic role in developing and executing influencer marketing campaigns that align with our brand values and business objectives, whilst working collaboratively with internal teams to ensure campaign success and maximum return on investment.

Key responsibilities

• Identify, research and evaluate potential influencer partners across various social media platforms that align with us.
• Develop and maintain a comprehensive database of influencers across different niches, follower counts and engagement rates
• Establish and nurture relationships with influencers, content creators and brand ambassadors through regular communication and engagement
• Negotiate influencer partnership agreements, including fees, deliverables, timelines and performance metrics
• Brief influencers on campaign objectives, brand messaging and key talking points to ensure consistent brand communication
• Coordinate and manage the execution of influencer campaigns from conception through to completion and reporting
• Track, monitor and analyse influencer campaign performance using relevant analytics tools and platforms
• Create detailed campaign reports highlighting key metrics, engagement rates, reach and ROI
• Collaborate with internal teams including marketing, product and social media to ensure cohesive campaign execution
• Stay current with influencer marketing trends, emerging platforms and industry best practices
• Support the broader marketing team with additional tasks as required to support campaign delivery

What we're looking for

• Proven experience in influencer marketing, social media marketing or a related marketing coordinator/assistant role
• Strong knowledge of major social media platforms including Instagram, TikTok, YouTube and emerging platforms
• Excellent communication and interpersonal skills with the ability to build strong relationships with influencers and internal stakeholders
• Demonstrated ability to identify and evaluate influencers based on audience demographics, engagement rates and alignment with brand values
• Experience with influencer marketing platforms, social media analytics tools and campaign management software
• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
• Creative thinking and the ability to develop innovative campaign concepts and content ideas
• Attention to detail and strong written communication skills
• Proficiency with Microsoft Office and Google Workspace applications
• Knowledge of the food and beverage industry or meal delivery sector is advantageous
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience