Social Media Associate

Kingside; Melbourne; Hybrid; AUD 60,000 - 80,000; Full time

Job summary

Kingside, a lean team backing fast-growing platforms in crypto, sports, and iGaming, seeks a Social Media Associate in Melbourne. Work with the Social Media Manager to grow brands online, identify opportunities, and produce engaging posts across X, TikTok, Instagram and Facebook.

Bring a keen eye for internet culture, strong copywriting, and the ability to turn trends into compelling social content. Be proactive, organized, and collaborative; remote candidates may be considered.

Qualifications

• Experience in social media or content creation is advantageous but not required.
• Strong understanding of internet culture, trends, and what makes content engaging.
• Creativity to turn trends and cultural moments into social content.
• Ability to create and edit social-first content and brief others to execute ideas.
• Strong copywriting skills with appropriate tone of voice across platforms.
• Proactive and organized with ownership mindset.
• Good platform knowledge across X/TikTok/Instagram/Facebook.
• Strong collaboration and communication with internal teams.

Responsibilities

• Social Media Management: post and engage across X, TikTok, Instagram, Facebook.
• Content Creation: assist filming, editing, and repurposing content.
• Creative Direction: brief creators and designers to realise ideas.
• Content Sourcing: identify trends, memes and cultural moments.
• Platform Ownership: plan, post, and grow social pages.
• Campaign Support: create content for partnerships, promos and launches.
• Community Engagement: monitor conversations and replies for opportunities.
• Performance: track metrics and use insights to improve future content.

Skills

Social media management

Content creation

Copywriting

Video editing

TikTok knowledge

Instagram knowledge

Facebook knowledge

Collaboration

Trend awareness

Ownership

Job description

About Us:

Kingside is a lean team of dedicated and experienced people supporting some of the fastest-growing global platforms in the cryptocurrency, sports, and iGaming industries.

As we continue to expand rapidly, we're on the lookout for a creative and social media-savvySocial Media Associateto join our team and help grow the online presence of the brands Kingside supports.

The Role:

As a Social Media Associate, you'll work closely with the Social Media Manager to help manage and grow the social media presence of the brands Kingside supports. You'll be involved in everything from identifying content opportunities and developing creative ideas to producing posts, directing content and keeping our channels active and relevant. This is a hands-on role for someone who understands internet culture, stays across trends and has a natural instinct for what works on social media.

What We're Looking For:

• Experience:Previous experience in social media, content creation or a related field is advantageous, but not essential.

• Taste:Strong understanding of internet culture, trends, creators and social media. Good judgement on what makes engaging content and what fits the brands Kingside supports.

• Creativity:Able to come up with original ideas and turn trends, conversations and cultural moments into engaging social content.

• Execution:Comfortable creating and editing social-first content, as well as briefing or directing others to bring ideas to life.

• Copywriting:Strong writing skills with an understanding of tone of voice, humour and how content should differ across platforms.

• Mindset:Proactive, organised and comfortable taking ownership of work without significant oversight.

• Platform Knowledge:Strong understanding of X, TikTok, Instagram and Facebook, including what works across each platform.

• Collaboration:Strong communicator who works well with internal teams, takes feedback on board and can manage multiple priorities.

Key Responsibilities:

• Social Media Management:Manage day-to-day posting and activity across X, TikTok, Instagram, Facebook and other relevant platforms.

• Content Creation:Assistwithfilming,creatingandrepurposingsocial-firstcontentwhereneeded.

• Creative Direction:Develop concepts and brief or direct creators, talent and designers to bring ideas to life.

• Content Sourcing:Identify relevant trends, memes, clips and cultural moments to turn into engaging content.

• Platform Ownership:Take increasing ownership of social pages, including content planning, posting and growth.

• Campaign Support:Create and execute social content for partnerships, promotions, giveaways and launches.

• Community Engagement:Monitor conversations, comments and mentions to identify engagement opportunities.

• Performance:Track content performance and use insights to improve future content.

Highly Beneficial If You Have:

• Understandingofinternetculture,trends,memesandcommunitieswithinthecrypto,iGamingandsportsbettingspace.

• Experience creating content for brands, creators, influencers or streamers.

• Short-form video editing skills (CapCut, Premiere Pro or similar).

• Experience managing or growing social media accounts.

Note:This role is based in Melbourne, although remote candidates will be considered. Occasional travel may be required.