Influencer Marketing Specialist / Coordinator

seek.com.au; Gold Coast City; On-site; AUD 65,000 - 90,000; Full time

Job summary

seek.com.au on the Gold Coast is seeking an enthusiastic and creative Influencer Marketing Specialist/Coordinator to identify, engage and manage influencers and content creators to amplify our brand presence and drive customer engagement.

You will develop and execute influencer campaigns, analyse performance and collaborate with marketing and product teams to maximize ROI and brand alignment.

Qualifications

• Proven experience in influencer marketing, social media marketing or related role.
• Strong knowledge of Instagram, TikTok, YouTube and emerging platforms.
• Excellent communication and interpersonal skills.

Responsibilities

• Identify and evaluate potential influencer partners across platforms.
• Develop and maintain a database of influencers across niches, follower counts and engagement rates.
• Establish and nurture relationships with influencers, content creators, and brand ambassadors.
• Negotiate influencer partnership agreements, including fees, deliverables, timelines and metrics.
• Brief influencers on campaign objectives, brand messaging and key talking points.
• Coordinate campaigns from conception through reporting and execution.
• Track and analyse campaign performance using analytics tools.
• Create detailed campaign reports highlighting engagement, reach and ROI.
• Collaborate with marketing, product and social teams for cohesive execution.
• Stay current with influencer marketing trends and best practices.
• Support the broader marketing team with additional tasks.

Skills

Influencer marketing

Social media marketing

Communication

Relationship building

Campaign management

Analytics

Creative thinking

Project management

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Influencer marketing platforms

Social media analytics tools

Campaign management software

Job description

Seeking influencer marketing specialist.
We are in the iGaming industry.

We are seeking an enthusiastic and creative Influencer Marketing Specialist/Coordinator. In this role, you will be responsible for identifying, engaging and managing relationships with influencers and content creators to amplify our brand presence and drive customer engagement. You will play a key strategic role in developing and executing influencer marketing campaigns that align with our brand values and business objectives, whilst working collaboratively with internal teams to ensure campaign success and maximum return on investment.

Key responsibilities

• Identify, research and evaluate potential influencer partners across various social media platforms that align with us.
• Develop and maintain a comprehensive database of influencers across different niches, follower counts and engagement rates
• Establish and nurture relationships with influencers, content creators and brand ambassadors through regular communication and engagement
• Negotiate influencer partnership agreements, including fees, deliverables, timelines and performance metrics
• Brief influencers on campaign objectives, brand messaging and key talking points to ensure consistent brand communication
• Coordinate and manage the execution of influencer campaigns from conception through to completion and reporting
• Track, monitor and analyse influencer campaign performance using relevant analytics tools and platforms
• Create detailed campaign reports highlighting key metrics, engagement rates, reach and ROI
• Collaborate with internal teams including marketing, product and social media to ensure cohesive campaign execution
• Stay current with influencer marketing trends, emerging platforms and industry best practices
• Support the broader marketing team with additional tasks as required to support campaign delivery

What we're looking for

• Proven experience in influencer marketing, social media marketing or a related marketing coordinator/assistant role
• Strong knowledge of major social media platforms including Instagram, TikTok, YouTube and emerging platforms
• Excellent communication and interpersonal skills with the ability to build strong relationships with influencers and internal stakeholders
• Demonstrated ability to identify and evaluate influencers based on audience demographics, engagement rates and alignment with brand values
• Experience with influencer marketing platforms, social media analytics tools and campaign management software
• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
• Creative thinking and the ability to develop innovative campaign concepts and content ideas
• Attention to detail and strong written communication skills
• Proficiency with Microsoft Office and Google Workspace applications
• Knowledge of the food and beverage industry or meal delivery sector is advantageous
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience