Marketing and Content Coordinator

Expertise Events Pty; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

Expertise Events Pty is seeking a Marketing and Content Coordinator to bring our pop culture events to life. You will coordinate event programming, manage stakeholder communications, and deliver engaging content for logos, signage, EDMs, socials, and partner communications.

You’ll collaborate with Content and Sales teams, support on-site execution, and travel 4–8 times per year to events, including weekends.

Qualifications

• Experience supporting live events, programming, content operations, community engagement, talent coordination, project coordination, account management, or related work.
• Highly organized, detail-oriented, proactive, and passionate about gaming, fan communities, and Expertise Events pop culture brands
• Able to manage multiple timelines, trackers, submissions, approvals, and shifting priorities across projects
• Excellent written communication, copy-editing, interpersonal, and stakeholder management skills
• Strong understanding of audience engagement and digital marketing tools (e.g. Mailchimp, Meta Business Suite, analytics platforms).
• Resourceful, collaborative, flexible, and comfortable working in a fast-paced environment with changing deadlines
• Comfortable with fan, panellist, guest, and partner-facing communications before events and onsite

Responsibilities

• Support content strategy, programming priorities, and key communications across the pop culture events portfolio.
• Use Mailchimp to craft compelling email campaigns that keep our audiences informed and excited.
• Coordinate panel submissions, competition applications, participant outreach, approvals, scheduling, and trackers for the pop culture events.
• Maintain programming calendars, deadlines, copy documents, asset trackers, run-of-show materials, and marketing reports.
• Draft, collect, proof, and QA panel copy and guest information for websites, signage, EDMs, socials, and partner communications.
• Manage our Meta (Facebook and Instagram) accounts and other social platforms to connect with fans and drive ticket sales.
• Collaborate with designers to produce eye-catching visuals and videos for event promotions, and maintaining event websites.
• Communicate with panellists, creators, community groups, exhibitors, partners, talent, and internal/external stakeholders.
• Partner with Operations, Marketing, Sales, Sponsors, Production, and other teams to ensure content deliverables are accurate and show-ready.
• Assist with fan-facing content experiences, including panels, community programming, stages, show features, meetups, and special activations.
• Support onsite execution of the events, including panelist & competition management, content & marketing support, and issue resolution

Skills

Organizational skills

Communication skills

Stakeholder management

Team collaboration

Fan/community engagement

Tools

Mailchimp

Meta Business Suite

Analytics tools

Job description

Are you passionate about pop culture and all things entertainment? We create events that bring communities together, inspire businesses, and leave lasting memories - and we're looking for someone to help promote them.

About Us

Expertise Eventsis the leading Australian, family owned and managed exhibition and event organiser renowned for hosting iconic and exciting events such asOz Comic-Con, the new to market AniMayhem,and a wide range of other high-quality industry gatherings that includes Craft & Quilt Fairs, the International Jewellery Fair and more.From pop culture conventions to business expos, our events cater to both niche and broad audiences, providing incredible opportunities for brands to engage with targeted customers.

About the Role

We're looking for an energetic and creative Marketing and Content Coordinator to bring our pop culture events to life! This role is ideal for someone who is organised, detail-oriented and passionate about connecting with fans and creating memorable experiences. Working closely with our Content and Sales teams, you'll coordinate event programming, manage stakeholder communications and deliver engaging content that brings our events to life. The role requires domestic travel approximately 4–8 times per year, including weekends, to support our events on-site.

Key responsibilities

• Support content strategy, programming priorities, and key communications across the pop culture events portfolio
• Use Mailchimp to craft compelling email campaigns that keep our audiences informed and excited
• Coordinate panel submissions, competition applications, participant outreach, approvals, scheduling, and trackers for the pop culture events
• Maintain programming calendars, deadlines, copy documents, asset trackers, run-of-show materials, and marketing reports
• Draft, collect, proof, and QA panel copy and guest information for websites, signage, EDMs, socials, and partner communications
• Manage our Meta (Facebook and Instagram) accounts and other social platforms to connect with fans and drive ticket sales
• Collaborate with designers to produce eye-catching visuals and videos for event promotions, and maintaining event websites
• Communicate with panellists, creators, community groups, exhibitors, partners, talent, and internal/external stakeholders
• Partner with Operations, Marketing, Sales, Sponsors, Production, and other teams to ensure content deliverables are accurate and show-ready
• Assist with fan-facing content experiences, including panels, community programming, stages, show features, meetups, and special activations
• Support onsite execution of the events, including panelist & competition management, content & marketing support, and issue resolution

Skills & Experience

• Experience supporting live events, programming, content operations, community engagement, talent coordination, project coordination, account management, or related work
• Highly organized, detail-oriented, proactive, and passionate about gaming, fan communities, and Expertise Events pop culture brands
• Able to manage multiple timelines, trackers, submissions, approvals, and shifting priorities across projects
• Excellent written communication, copy-editing, interpersonal, and stakeholder management skills
• Strong understanding of audience engagement and digital marketing tools (e.g. Mailchimp, Meta Business Suite, analytics platforms).
• Resourceful, collaborative, flexible, and comfortable working in a fast-paced environment with changing deadlines
• Comfortable with fan, panellist, guest, and partner-facing communications before events and onsite

What we're looking for

• Someone with a passion for Pop Culture and Anime
• A confident communicator and collaborative team player
• A creative thinker with bold, standout ideas and the drive to bring them to life
• Someone driven by attention to detail and always looking to improve the attendee experience

Why Join Us?

Collaborative Culture:

Be part of a supportive, passionate team where we value trust, enthusiasm, and accountability

Growth Opportunity:

Opportunities to grow and expand your skills working across a wide range of marketing and content channels

Competitive salary based on experience

Please note this is an onsite role. Permanent/ Australian Citizens will only be considered. Only shortlisted candidates will be contacted.