Pop Culture Marketing & Content Coordinator

Expertise Events Pty; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

Expertise Events Pty is seeking a Marketing and Content Coordinator to bring our pop culture events to life. You will coordinate event programming, manage stakeholder communications, and deliver engaging content for logos, signage, EDMs, socials, and partner communications.

You’ll collaborate with Content and Sales teams, support on-site execution, and travel 4–8 times per year to events, including weekends.

Qualifications

• Experience supporting live events, programming, content operations, community engagement, talent coordination, project coordination, account management, or related work.
• Highly organized, detail-oriented, proactive, and passionate about gaming, fan communities, and Expertise Events pop culture brands
• Able to manage multiple timelines, trackers, submissions, approvals, and shifting priorities across projects
• Excellent written communication, copy-editing, interpersonal, and stakeholder management skills
• Strong understanding of audience engagement and digital marketing tools (e.g. Mailchimp, Meta Business Suite, analytics platforms).
• Resourceful, collaborative, flexible, and comfortable working in a fast-paced environment with changing deadlines
• Comfortable with fan, panellist, guest, and partner-facing communications before events and onsite

Responsibilities

• Support content strategy, programming priorities, and key communications across the pop culture events portfolio.
• Use Mailchimp to craft compelling email campaigns that keep our audiences informed and excited.
• Coordinate panel submissions, competition applications, participant outreach, approvals, scheduling, and trackers for the pop culture events.
• Maintain programming calendars, deadlines, copy documents, asset trackers, run-of-show materials, and marketing reports.
• Draft, collect, proof, and QA panel copy and guest information for websites, signage, EDMs, socials, and partner communications.
• Manage our Meta (Facebook and Instagram) accounts and other social platforms to connect with fans and drive ticket sales.
• Collaborate with designers to produce eye-catching visuals and videos for event promotions, and maintaining event websites.
• Communicate with panellists, creators, community groups, exhibitors, partners, talent, and internal/external stakeholders.
• Partner with Operations, Marketing, Sales, Sponsors, Production, and other teams to ensure content deliverables are accurate and show-ready.
• Assist with fan-facing content experiences, including panels, community programming, stages, show features, meetups, and special activations.
• Support onsite execution of the events, including panelist & competition management, content & marketing support, and issue resolution

Skills

Organizational skills

Communication skills

Stakeholder management

Team collaboration

Fan/community engagement

Tools

Mailchimp

Meta Business Suite

Analytics tools

Job description

Expertise Events Pty is seeking a Marketing and Content Coordinator to bring our pop culture events to life. You will coordinate event programming, manage stakeholder communications, and deliver engaging content for logos, signage, EDMs, socials, and partner communications.

You’ll collaborate with Content and Sales teams, support on-site execution, and travel 4–8 times per year to events, including weekends.