Lifecycle Marketing Manager - AI-Powered Campaigns

Hipages Group; Sydney; Híbrido; AUD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Two days WFH per week

Hybrid work model

Descripción de la vacante

Hipages Group is seeking a Customer Marketing professional to design and optimise lifecycle programs across email, push and in-app channels. You’ll translate briefs into customer-first campaigns, drive adoption and retention, and work with Marketing, Product, Customer Service and Creative teams.

You’ll bring 3+ years in customer marketing, strong copywriting, and hands-on experience with Braze or Salesforce Marketing Cloud.

Formación

• 3+ years of customer marketing experience with automation and multi-channel campaigns.
• Strong copywriting skills that drive action.
• Hands-on with marketing automation platforms (Braze or SFMC).
• Experience mapping journeys, campaigns and reporting.
• Comfort working in fast-moving squads and cross-discipline teams.

Responsabilidades

• Execute and optimise lifecycle programs across channels (email, push, in-app).
• Translate briefs into action and craft customer-centric messages.
• Support GTM initiatives to drive product adoption and retention.
• Collaborate with cross-functional teams to ensure campaign effectiveness.
• Use AI to generate variants, test, and speed up builds.

Conocimientos

Customer marketing

Copywriting

Marketing automation

AI tools

Cross-functional

Herramientas

Braze

Salesforce Marketing Cloud

Descripción del empleo

Hipages Group is seeking a Customer Marketing professional to design and optimise lifecycle programs across email, push and in-app channels. You’ll translate briefs into customer-first campaigns, drive adoption and retention, and work with Marketing, Product, Customer Service and Creative teams.

You’ll bring 3+ years in customer marketing, strong copywriting, and hands-on experience with Braze or Salesforce Marketing Cloud.