Lifecycle Marketing & Martech Lead — Hybrid w/ Profit Share

Spotlight Retail Group (SRG); Melbourne; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Team discounts across Spotlight brands

gym discounts

Employee assistance program (EAP)

Hybrid work options

Profit share

Job summary

Spotlight Retail Group is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns from strategy to execution. You will bridge marketing, data science and IT to design automated communications that attract, convert, grow and reactivate our audience.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack, and drive data-driven segmentation and personalized journeys across multi-channel campaigns.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing or digital marketing.
• Strong technical understanding of CRM integrations, data flows and health; experience with Insider, Snowflake or SFMC is advantageous.
• Ability to read and understand basic HTML for emails and campaigns.
• Leadership or coaching experience with direct reports and stakeholder management.
• Data-driven mindset with ability to analyze customer data and build segmentation models.
• Bachelor’s degree in Communications, Digital Marketing or related field.

Responsibilities

• End-to-End Campaign Execution: drive retention, reactivation, and growth through email, SMS, and multi-channel lifecycle campaigns.
• Martech & Systems Integration: oversee core CRM architecture (Insider CRM + Snowflake), collaborate with IT, E‑Commerce, and Master Data teams to build data models.
• Data-Driven Segmentation & Journeys: translate data into targeted journeys and A/B testing roadmaps.
• Technical Setup & HTML: configure CRM setups, build segments, read/write basic HTML for deployment.
• Leadership & Mentorship: lead 1 direct report (Lifecycle Marketing Specialist) and provide guidance.
• Cross-Functional Collaboration: align campaigns with Brand Marketing, Insights & Analytics, and external agencies.

Skills

Strong CRM integrations knowledge

HTML basics

Leadership & stakeholder skills

Data-driven mindset

CRM/digital marketing experience

Education

Bachelor’s degree in Communications or Digital Marketing

Tools

Insider CRM

Snowflake

Salesforce Marketing Cloud

Job description

Spotlight Retail Group is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns from strategy to execution. You will bridge marketing, data science and IT to design automated communications that attract, convert, grow and reactivate our audience.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack, and drive data-driven segmentation and personalized journeys across multi-channel campaigns.