Lifecycle Marketing & Martech Manager

Harris Scarfe; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Work-Life Balance (Hybrid)

Competitive salary + super + profit‑分享

Team discounts on Spotlight brands

EAP and gym discounts

Job summary

Spotlight Group Holdings is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns, bridging marketing creativity and technical execution across email, SMS, and multi-channel journeys.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack (Insider CRM, Snowflake, Salesforce Marketing Cloud), partner with IT and data teams, and drive data-driven segmentation and A/B testing to improve retention, activation, and lifetime value.

Qualifications

• 3 to 5 years of CRM, lifecycle marketing, or digital marketing experience.
• Strong technical understanding of CRM integrations and data flows.
• Ability to read basic HTML for emails.
• Bachelor’s degree in Communications or related field.
• Experience with Insider, Snowflake, or Salesforce Marketing Cloud is advantageous.

Responsibilities

• End-to-End Campaign Execution: Drive retention, reactivation, and growth through email, SMS, and lifecycle campaigns.
• Oversee Martech & Systems Integration with Insider CRM and Snowflake, collaborating with IT and data teams.
• Data-Driven Segmentation & Journeys with A/B testing roadmaps.
• Technical Setup & HTML: configure CRM, build segments, read basic HTML.
• Leadership of Lifecycle Marketing Specialist and mentorship.
• Cross-Functional Collaboration with Brand Marketing, Insights & Analytics, and agency partners.

Skills

CRM integrations

Data-driven marketing

HTML basics

Leadership

Stakeholder management

Education

Bachelor's degree in Communications or related field

Tools

Insider CRM

Snowflake

Salesforce Marketing Cloud

Job description

We offer a vast array of jobs and career opportunities that are as diverse and exciting as the products we sell.

Whether you’re looking for a role that aligns with your skills and interests or you’re open to exploring new challenges, you’ll find a variety of options to choose from. Use the search options below to discover roles tailored to your expertise or preferred location, and take the first step toward a rewarding career with us. Explore the possibilities and find the perfect fit that matches your ambitions and goals.

• Iconic Australian Owned & Operated Retail Business
• You must have strong technical understanding of CRM system integrations
• Hybrid role with Competitive Salary + Super + Profit Share + Team Discounts

At Spotlight Retail Group, we are driven by our core values of Success, People and Excellence. We support iconic retail brands with a massive customer footprint, and we are looking for a hybrid digital strategist and tech expert to elevate our customer engagement, retention, and lifetime value.

The Role

We are seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns from strategy to technical execution. You will sit at the intersection of marketing creativity and technical architecture, designing automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate our audience.

In this role, you will lead a Lifecycle Marketing Specialist, champion our Martech stack, and act as the bridge between marketing, data science, and IT teams.

Why Join Us?

At Spotlight Group Holdings, we foster a vibrant, team-oriented culture that champions innovation and fresh ideas. We don't just offer jobs; we offer significant career paths with outstanding benefits and a supportive environment where your leadership and contributions are truly valued.

• Work-Life Balance: Embrace flexibility with our hybrid work options.
• Rewarding Compensation: Enjoy a competitive salary + super + a fantastic profit-share scheme.
• Accelerated Career Growth: Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
• Exceptional Perks: Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
• Collaborative & Fast-Paced Culture: Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
• Convenient Location: Our centrally located South Melbourne office is just steps from the South Melbourne Market.

What You'll Be Doing

• End-to-End Campaign Execution: Drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns.
• Martech & Systems Integration: Oversee our core CRM architecture (currently leveraging Insider CRM integrated with Snowflake), collaborating closely with IT, E-Commerce, and Master Data teams to build robust data models and custom preferences.
• Data-Driven Segmentation & Journeys: Translate customer behaviour data into highly targeted, personalized customer journeys and rigorous A/B testing roadmaps.
• Technical Setup & HTML: Hands-on capability to configure CRM setups, build segments, and read/understand basic HTML for campaign deployment.
• Leadership & Mentorship: Direct leadership of 1 direct report (Lifecycle Marketing Specialist), providing guidance, development, and operational support.
• Cross-Functional Collaboration: Partner with Brand Marketing, Insights & Analytics, and external agency partners to align campaign calendars and maximize ROI.

What We’re Looking For

• Experience: 3 to 5 years of professional experience in CRM, lifecycle marketing, or digital marketing roles.
• Technical Acumen: Strong technical understanding of CRM system integrations, data flows, and database health. Experience with platforms like Insider, Snowflake, or Salesforce Marketing Cloud is highly advantageous.
• Coding Basics: Ability to read and understand basic HTML for email and campaign templates.
• Leadership & Stakeholder Skills: Proven leadership or coaching experience with direct reports, combined with exceptional stakeholder management to navigate complex cross‑functional environments.
• Data-Driven Mindset: Exceptional ability to analyse customer data, build data-driven segmentation models, and translate insights into continuous optimisation strategies.
• Education: Bachelor’s degree in Communications, Digital Marketing, or a related field.

Who We Are

Spotlight Group Holdings (SGH) is Australia's largest privately-owned and operated family business. Comprising the Spotlight Retail Group (Spotlight, Anaconda and Harris Scarfe), the Spotlight Property Group, Spotlight Direct Investments, and the Spotlight Charitable Foundation, SGH is acknowledged as a market leader within the Australian retail space.

We're looking for talented, highly entrepreneurial individuals to join our growing team.

Ready to Make an Impact?

If you're eager to join a supportive team and contribute to a leading Australian retail brand, we encourage you to apply!

Important: You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.