Lifecycle Marketing & Martech Lead — Hybrid + Profit Share

Spotlight Retail Group (Srg); Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work options

Profit‑share scheme

Team discounts across Spotlight brands

EAP and gym discounts

Job summary

Spotlight Retail Group is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns, from strategy to technical execution, sitting at the intersection of marketing creativity and technical architecture. You will design automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate audiences.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack, and partner with IT, data science, and e-commerce

Qualifications

• 3–5 years in CRM, lifecycle marketing or digital marketing.
• Strong understanding of CRM integrations, data flows and data health.
• Basic HTML reading ability for campaigns.

Responsibilities

• Drive end-to-end retention, reactivation and growth via multi-channel campaigns.
• Oversee Martech stack and cross-functional IT, data science collaboration.
• Translate data into targeted journeys and AB testing roadmaps.
• Configure CRM setups, build segments, and understand campaign HTML.
• Lead and mentor lifecycle marketing specialist and coordinate with teams.
• Align calendars with Brand Marketing and analytics partners.

Skills

CRM integrations

Lifecycle marketing

Data-driven segmentation

Leadership

HTML basics

Stakeholder management

Education

Bachelor’s degree in Communications, Digital Marketing, or related field

Tools

Insider CRM

Snowflake

Salesforce Marketing Cloud

Job description

Spotlight Retail Group is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns, from strategy to technical execution, sitting at the intersection of marketing creativity and technical architecture. You will design automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate audiences.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack, and partner with IT, data science, and e-commerce