Lifecycle Martech Lead: CRM Automation & Growth

Anaconda; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Profit share

Team discounts across Spotlight brands

EAP and gym discounts

Hybrid work options

Job summary

Spotlight Group Holdings, a leading Australian retail group including Spotlight, Anaconda and Harris Scarfe, seeks a Lifecycle Marketing & Martech Manager in Melbourne. This hybrid role blends marketing creativity with technical execution to enhance customer engagement, retention, and lifetime value.

You will lead a Lifecycle Marketing Specialist, steward the Martech stack, and bridge marketing, data science, and IT teams to deliver targeted campaigns and robust data models.

Qualifications

• 3 to 5 years of CRM, lifecycle marketing, or digital marketing experience.
• Strong technical understanding of CRM integrations and data flows.
• Experience with Insider, Snowflake, or Salesforce Marketing Cloud is advantageous.
• Basic HTML reading for campaign deployment.
• Bachelor's degree in Communications, Digital Marketing, or related field.

Responsibilities

• Own end-to-end lifecycle campaigns from strategy to execution.
• Lead lifecycle marketing specialist and mentor 1 direct report.
• Oversee Martech stack and integrations with IT, E-Commerce, and Master Data.
• Develop data-driven segmentation and personalized journeys.
• Collaborate with Brand Marketing, Insights & Analytics, and external agencies to maximize ROI.

Skills

CRM integrations

Lifecycle marketing

Data-driven

HTML basics

Leadership

Education

Bachelor's degree in Communications, Digital Marketing, or related field

Tools

Insider CRM

Snowflake

Salesforce Marketing Cloud

Job description

Spotlight Group Holdings, a leading Australian retail group including Spotlight, Anaconda and Harris Scarfe, seeks a Lifecycle Marketing & Martech Manager in Melbourne. This hybrid role blends marketing creativity with technical execution to enhance customer engagement, retention, and lifetime value.

You will lead a Lifecycle Marketing Specialist, steward the Martech stack, and bridge marketing, data science, and IT teams to deliver targeted campaigns and robust data models.