Lifecycle Marketing Pro: AI Email & Content (Hybrid)

LawPath; Sydney; Híbrido; AUD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity

Hybrid work

Birthday leave

Parental leave

Learning stipend

Gym discounts

Wellbeing initiatives

Descripción de la vacante

Lawpath is seeking a hands-on Lifecycle & Email Marketing professional to own the customer journey—from onboarding to churn prevention—writing emails, building flows in Salesforce Account Engagement, and delivering campaigns that convert. You will turn complex legal and tax topics into clear, accurate content, design tests, and leverage AI to scale messaging while maintaining Lawpath's tone.

A background in SaaS and regulated content helps, plus 3+ years in content/email marketing; hybrid

Formación

• 3+ years in a content, email, CRM, or lifecycle marketing role.
• Genuinely strong writing skills with a portfolio.
• Hands-on experience with Salesforce and Account Engagement (Pardot) or equivalent marketing automation.
• Analytical mindset with ability to read dashboards and run tests.
• Attention to QA, links, tracking, and campaign setup.
• Genuine AI fluency and ability to build repeatable workflows.
• Understanding of how AI reshapes search and content discovery.
• Strong project management and ability to juggle campaigns.
• SaaS or subscription experience is highly valued.
• Background in law, accounting, or tax is advantageous.
• Bonus for SEO fundamentals.

Responsabilidades

• Build and optimise automated lifecycle flows in Salesforce Account Engagement: onboarding, nurture, upsell, churn prevention, and win-back.
• Design and send outbound and newsletter campaigns end-to-end: segmentation, copy, creative, QA, launch.
• Run structured A/B tests on subject lines, copy, offers, and timing.
• Use AI to turn signals into triggered lifecycle messaging and sales alerts.
• Manage promotional campaign mechanics: offer setup, segmentation, and technical delivery.
• Keep everything compliant with the Spam Act and email best practices.

Conocimientos

Lifecycle marketing

Copywriting

Email campaigns

A/B testing

AI tooling

Analytics

Project management

SEO basics

Regulated content

Herramientas

Salesforce

Pardot / Account Engagement

Descripción del empleo

Lawpath is seeking a hands-on Lifecycle & Email Marketing professional to own the customer journey—from onboarding to churn prevention—writing emails, building flows in Salesforce Account Engagement, and delivering campaigns that convert. You will turn complex legal and tax topics into clear, accurate content, design tests, and leverage AI to scale messaging while maintaining Lawpath's tone.

A background in SaaS and regulated content helps, plus 3+ years in content/email marketing; hybrid