AI-Driven Lifecycle & CRM Marketing Specialist

MONEYME; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus leave

Volunteer days

Parental leave

Team events

Job summary

MONEYME is seeking a Marketing Automation Specialist to design and run lifecycle and CRM programs across email, SMS, push, and in-app channels. You will work with the Growth team and Head of Growth to turn strategy into multi-channel journeys that guide customers from application to activation and beyond.

You’ll test and optimise journeys, collaborating with creative, data, product, and engineering teams to build a next‑gen growth stack in a fast-paced fintech environment.

Qualifications

• Hands-on experience in a CRM or engagement platform (e.g., Braze, Customer.io, MoEngage, Iterable or HubSpot).
• Technical skills with data, user profiles and logic; familiarity with HTML/CSS/SQL is a plus.
• Analytical mindset with ability to interpret dashboards and drive insights.
• Experience using AI tools to accelerate troubleshooting and asset creation.
• Attention to detail and ability to catch broken links or logic before users see them.

Responsibilities

• Campaign Building & Execution: set up and deploy automated multi-channel journeys (email, SMS, push, in-app).
• Manage audience segments and personalisation tokens to trigger messages.
• QA & Testing: ensure campaigns render correctly and tracking works.
• Experimentation Support: ideate and monitor A/B tests across onsite and in-app experiments.
• Tracking & Analytics: support data layers, GA4, GTM setups.
• Performance Reporting: extract metrics from Braze and data warehouses to identify growth opportunities.
• Copy Development & Creative Collaboration: craft campaign copy with design and content teams.

Skills

CRM platforms

Data-driven

AI tools

Campaign analytics

Communication

Education

IT/CS/Data graduate

Tools

Braze

Customer.io

MoEngage

Iterable

HubSpot

Google Tag Manager

GA4

Job description

MONEYME is seeking a Marketing Automation Specialist to design and run lifecycle and CRM programs across email, SMS, push, and in-app channels. You will work with the Growth team and Head of Growth to turn strategy into multi-channel journeys that guide customers from application to activation and beyond.

You’ll test and optimise journeys, collaborating with creative, data, product, and engineering teams to build a next‑gen growth stack in a fast-paced fintech environment.