Lifecycle Marketing Automation Specialist | Remote Flexible

Prospa; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Growth

Wellbeing

Lifestyle

Impact

Job summary

Prospa is seeking a Marketing Automation Coordinator to bring customer communications to life across email, SMS, push and in-app channels. You will manage lifecycle campaigns, launch campaigns and optimise experiences to drive engagement and growth.

The role offers exposure to Braze and the broader marketing tech stack, with opportunities to learn and experiment in lifecycle marketing. You’ll work with cross-functional teams to ensure accurate content, audience targeting and timely deployment,

Qualifications

• 2+ years’ experience in marketing, CRM, digital marketing, customer communications or a related role.
• Experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot or similar is desirable.
• Strong written communication skills with an eye for clear, customer-friendly copy.
• Excellent attention to detail and ability to manage multiple campaigns and deadlines.

Responsibilities

• Support the delivery of customer marketing campaigns and lifecycle journeys across the customer lifecycle including product launches and always-on campaigns.
• Build, test and deploy email, SMS, push and in-app communications using Braze and the broader marketing technology stack.
• Coordinate campaign delivery from brief through to launch, ensuring content, audiences, approvals and timing are aligned.
• Complete campaign QA and testing to ensure customer communications are accurate, personalised and delivered to the right audience.
• Monitor campaign performance and prepare regular reporting on key metrics such as engagement, conversion and customer behaviour.

Skills

Marketing experience

CRM/Automation

Data analysis

Copywriting

Project management

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Job description

Prospa is seeking a Marketing Automation Coordinator to bring customer communications to life across email, SMS, push and in-app channels. You will manage lifecycle campaigns, launch campaigns and optimise experiences to drive engagement and growth.

The role offers exposure to Braze and the broader marketing tech stack, with opportunities to learn and experiment in lifecycle marketing. You’ll work with cross-functional teams to ensure accurate content, audience targeting and timely deployment,