Marketing Automation Coordinator

Prospa; Sydney; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working options

Parental leave

Learning weeks

Volunteer days

Carbon neutral company

Job summary

Prospa, a leading fintech in Australia, is seeking a Marketing Automation Coordinator to energise customer communications across email, SMS, push and in-app messages. You will design lifecycle campaigns to drive activation, retention and growth, leveraging Braze and our marketing tech stack.

You'll build, test and deploy campaigns, coordinate from brief to launch, QA content and analyse performance, collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• 2+ years' experience in marketing, CRM, digital marketing, or related role.
• Experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot or similar is desirable.
• Comfortable working with data and using Excel or Google Sheets to understand campaign performance.
• Strong written communication with clear, customer-friendly copy.
• Great attention to detail with customer data, audiences, links and content.
• Strong organisational skills and ability to manage multiple campaigns and deadlines.
• Comfortable collaborating with different teams at a fast pace.

Responsibilities

• Support delivery of customer marketing campaigns and lifecycle journeys across the customer lifecycle.
• Build, test and deploy email, SMS, push and in-app communications using Braze and related stack.
• Coordinate campaign delivery from brief through to launch with aligned content, audiences, approvals and timing.
• Complete QA and testing to ensure personalised and accurate communications.

Skills

Marketing analytics

Copywriting

Project management

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Excel

Job description

At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin. As we look to the future, we're continuing to invest in leading technology, customer experiences and talented people who are passionate about making an impact Join us!

Your role at Prospa

At Prospa, we're all about creating simple, relevant and meaningful experiences for our small business customers.

As the Marketing Automation Coordinator, you'll help bring our customer communications and lifecycle campaigns to life across email, SMS, push and in-app; delivering personalised experiences that drive customer engagement, production adoption and growth.

This is a great opportunity to learn, experiment and build your skills in lifecycle marketing and marketing automation.

What You'll Be Doing:

• Support the delivery of customer marketing campaigns and lifecycle journeys across the customer lifecycle including product launches and always-on campaigns.
• Build, test and deploy email, SMS, push and in-app communications using Braze and the broader marketing technology stack.
• Coordinate campaign delivery from brief through to launch, ensuring content, audiences, approvals and timing are aligned.
• Complete campaign QA and testing to ensure customer communications are accurate, personalised and delivered to the right audience.
• Monitor campaign performance and prepare regular reporting on key metrics such as engagement, conversion and customer behaviour.

What You'll Need to Succeed

• 2+ years' experience in marketing, CRM, digital marketing, customer communications or a related role.
• Experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot or similar is desirable.
• Comfortable working with data and using tools such as Excel or Google Sheets to understand campaign performance
• Strong written communication skills with an eye for clear, customer-friendly copy.
• Great attention to detail, particularly when working with customer data, audiences, links and campaign content.
• Strong organisational skills and the ability to manage multiple campaigns and deadlines at once.
• Comfortable working with different teams and stakeholders to get things done at a fast pace.

What we offer:

As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it's a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled:

• Growth: There's something for everyone including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks.
• Wellbeing: Think fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional "Me Days" and access to holistic EAP coaching.
• Lifestyle: Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave.
• Impact: Join a business that cares and is recertified as carbon neutral. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups.

Why Prospa?

We're proud to be a certified Great Place to Work and recognised as a Best Workplace for Women, Best Workplace in Technology, and Best Workplace in Australia. We embrace diversity in people and ideas, fostering a collaborative, inclusive, and respectful environment where we celebrate who you naturally are.

Don't just take our word for it, check out Prospa's culture code to see it for yourself.