Lifecycle Marketing Automation Lead

Flexischools; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Flexischools, Australia’s leading school ordering platform, is seeking a Lifecycle and Marketing Automation Manager to drive customer engagement and retention across all customer types.

You will own lifecycle strategy, automate journeys across email, push, SMS and in-app channels, and collaborate with product, data and operations to optimise funnels and measure performance for sustainable growth.

Responsibilities

• Own the lifecycle strategy across onboarding, activation, engagement and retention, with a focus on reducing churn and driving utilisation
• Build and run automated journeys across email, push, SMS and in-app, and execute campaigns end to end
• Partner with product, ops and data to build segmentation across all customer types and personalise every touchpoint
• Work with growth marketing and sales to optimise landing pages, funnels and lead nurture flows
• Be the voice of marketing in cross-functional squads, helping deliver a seamless customer experience
• Continuously A/B test messaging and journeys, experiment with growth tactics, and report on key metrics with clear insights
• Help the Head of Growth shape the marketing tech stack, and own data integrity, deliverability and compliance
• Contribute to content strategy and execution, and stay across trends in martech, data and AI

Job description

Flexischools, Australia’s leading school ordering platform, is seeking a Lifecycle and Marketing Automation Manager to drive customer engagement and retention across all customer types.

You will own lifecycle strategy, automate journeys across email, push, SMS and in-app channels, and collaborate with product, data and operations to optimise funnels and measure performance for sustainable growth.