Lifecycle & Marketing Automation Manager

Flexischools; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Flexischools, Australia’s leading school ordering platform, is seeking a Lifecycle and Marketing Automation Manager to drive customer engagement and retention across all customer types.

You will own lifecycle strategy, automate journeys across email, push, SMS and in-app channels, and collaborate with product, data and operations to optimise funnels and measure performance for sustainable growth.

Responsibilities

• Own the lifecycle strategy across onboarding, activation, engagement and retention, with a focus on reducing churn and driving utilisation
• Build and run automated journeys across email, push, SMS and in-app, and execute campaigns end to end
• Partner with product, ops and data to build segmentation across all customer types and personalise every touchpoint
• Work with growth marketing and sales to optimise landing pages, funnels and lead nurture flows
• Be the voice of marketing in cross-functional squads, helping deliver a seamless customer experience
• Continuously A/B test messaging and journeys, experiment with growth tactics, and report on key metrics with clear insights
• Help the Head of Growth shape the marketing tech stack, and own data integrity, deliverability and compliance
• Contribute to content strategy and execution, and stay across trends in martech, data and AI

Job description

Flexischools is Australia’s #1 school ordering app, helping around 2,300 schools streamline canteen orders, uniform shops, events, and payments. We enable cashless convenience for parents and more efficient operations for schools.

We are a profit-for-purpose business, using technology and customer support to improve school communities.

The role

We are looking for a Lifecycle and Marketing Automation Manager to drive customer engagement, increase transactions and retention for Flexischools for all customer types.

You will own strategy and execution for lifecycle marketing and automation, optimise conversion funnels to turn signups into frequent customers for all product and customer types – parents, suppliers and schools.

You will work closely with the sales and marketing teams to execute the business strategy and uncover data-driven opportunities focused on sustainable growth. You will collaborate with key stakeholders across product, tech data and operations to steer prioritisation, connect and segment data and measure performance of activity.

What you'll do

• Own the lifecycle strategy across onboarding, activation, engagement and retention, with a focus on reducing churn and driving utilisation
• Build and run automated journeys across email, push, SMS and in-app, and execute campaigns end to end
• Partner with product, ops and data to build segmentation across all customer types and personalise every touchpoint
• Work with growth marketing and sales to optimise landing pages, funnels and lead nurture flows
• Be the voice of marketing in cross-functional squads, helping deliver a seamless customer experience
• Continuously A/B test messaging and journeys, experiment with growth tactics, and report on key metrics with clear insights
• Help the Head of Growth shape the marketing tech stack, and own data integrity, deliverability and compliance
• Contribute to content strategy and execution, and stay across trends in martech, data and AI