Lifecycle Growth Lead | Personalisation & Analytics

Lendigroup1; Sydney; Hybrid; AUD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid working arrangement

Wellbeing programs

Parental Leave

Loyalty Leave

Wellness initiatives

Zusammenfassung

Lendi Group is seeking a senior Lifecycle Marketing leader to shape how customers move through the funnel using data-driven insights. You will own lifecycle strategy, segmentation, personalisation and journey orchestration while leading a team of Journey Managers, specialists and a Marketing Cloud Engineer.

You will collaborate across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences, including hands-on work with Salesforce Marketing

Qualifikationen

• Extensive lifecycle marketing, CRM or data-driven customer marketing experience in high-volume settings.
• Proven skills in marketing automation platforms (SFMC, Braze, Adobe Campaign, Marketo).
• Strong knowledge of segmentation, targeting, personalisation and journey orchestration.

Aufgaben

• Define lifecycle strategy and funnel motion using data and performance insights.
• Lead and prioritise leads, routing to Sales and ensuring timely opportunities.
• Own analytics across CRM, product analytics and marketing automation; translate insights into actions.

Kenntnisse

Lifecycle marketing

CRM

MarketingOps

Data-driven

Marketing Automation

Segmentation

Personalisation

Journey orchestration

Analytics

Stakeholder management

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Marketing Cloud Personalisation

Jobbeschreibung

Lendi Group is seeking a senior Lifecycle Marketing leader to shape how customers move through the funnel using data-driven insights. You will own lifecycle strategy, segmentation, personalisation and journey orchestration while leading a team of Journey Managers, specialists and a Marketing Cloud Engineer.

You will collaborate across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences, including hands-on work with Salesforce Marketing