AI-Driven Lifecycle Growth Marketing Lead

Sonder.Io; Sydney; On-site; AUD 90,000 - 110,000; Full time

Job summary

Amazon Australia is seeking an analytical, data-driven Lifecycle Growth Marketing Manager to own customer engagement across email, push, and landing pages. You will design, test, and scale programs that increase adoption of key shopping benefits and deepen customer relationships.

You’ll blend SQL analytics, AI tooling, and global best practices to inform campaigns, collaborating with international teams on cross-functional initiatives in a fast-paced environment.

Qualifications

• 8+ years of professional non-internship marketing experience.
• Experience using SQL or other analytical tools for data analysis.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience with customer segmentation, profiling, and targeting.

Responsibilities

• Run a proactive call cycle across a portfolio of several hundred existing customers.
• Build and run campaigns in Klaviyo, segment by buying behaviour, region and opportunity, and write the copy yourself.
• Use campaign data to decide where your time goes, prioritising accounts opening your emails.
• Onboard customers onto the ordering platform and walk them through their first orders personally.
• Prepare quotes using the online quoting tool and follow them through to order.
• Service by phone customers who will never buy online, to maintain multi-channel contact.
• Reignite dormant accounts that have gone quiet through lack of contact.
• Report on what is working, what is blocking adoption, and where the platform needs to improve.

Skills

SQL

Data analysis

Cross-functional marketing

Customer segmentation

Tools

Klaviyo

Excel

Tableau

Job description

Amazon Australia is seeking an analytical, data-driven Lifecycle Growth Marketing Manager to own customer engagement across email, push, and landing pages. You will design, test, and scale programs that increase adoption of key shopping benefits and deepen customer relationships.

You’ll blend SQL analytics, AI tooling, and global best practices to inform campaigns, collaborating with international teams on cross-functional initiatives in a fast-paced environment.