Customer Lifecycle Marketing Lead

Peoplebank; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Peoplebank is seeking a Customer Lifecycle Marketing Lead for a large-scale organisation in Sydney. The role is an 11-month contract with hybrid flexibility (2–3 days onsite, 2 days WFH) and a focus on delivering data-driven, multi-channel lifecycle campaigns that strengthen customer relationships and drive growth.

You will lead end-to-end lifecycle programs, manage cross-channel execution across email, SMS, direct mail, push, social and digital touchpoints, and optimise campaigns through

Qualifications

• 8+ years’ experience in growth or lifecycle marketing automation roles.
• Proven success delivering lifecycle programs with measurable results.
• Experience with segmentation/personalisation and Adobe tools.
• Strong analytical skills and data-driven optimisation.

Responsibilities

• Deliver end-to-end lifecycle marketing campaigns across multiple channels.
• Partner with stakeholders to create personalised experiences and drive engagement.
• Analyse campaign performance and optimise initiatives with internal/external teams.

Skills

Growth marketing

CRM

Lifecycle marketing

Marketing automation

Adobe tools

Data analytics

Multichannel campaigns

Tools

Adobe Marketing Cloud

Job description

Customer Lifecycle Marketing Lead – Large Scale Organisation

Initial 11 Month Contract Opportunity

Sydney based with hybrid work flexibility (2-3 days onsite and 2 days WFH)

We are seeking a skilled Customer Lifecycle Marketing Lead to join a dynamic team focused on delivering engaging, data-driven customer experiences that strengthen customer relationships and drive business growth. In this role, you will lead the development and execution of multi-channel lifecycle marketing campaigns, leveraging customer insights, segmentation, and marketing automation to maximise engagement, retention, and commercial outcomes.

Key Responsibilities

• Deliver end-to-end customer lifecycle marketing campaigns, partnering with key stakeholders to create engaging and personalised customer experiences across multiple touchpoints.
• Manage the execution of targeted marketing initiatives across channels including email, SMS, direct mail, push notifications, social media, and digital platforms, from audience selection and campaign strategy through to delivery and performance measurement.
• Drive continuous optimisation by analysing campaign performance, identifying improvement opportunities, and collaborating with internal teams and external partners to enhance customer engagement and achieve business objectives.

Key Requirements

• 8+ years’ experience in growth marketing, CRM, marketing, or customer lifecycle marketing automation related role
• Proven success delivering customer lifecycle marketing programs that drive strong business results.
• Experience with marketing automation platforms and customer segmentation/personalisation, ideally using Adobe tools.
• Strong analytical and optimisation skills, using data insights to develop and improve marketing campaigns through testing and learning.

Peoplebank and Leaders IT are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you.