Senior Lifecycle Marketing & Automation Lead

Driva; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Employee stock ownership plan (ESOP)

Thank you days

Wellbeing days

Discounted novated leasing package

Work from anywhere (up to 4 weeks/yr)

Job summary

Driva is seeking a senior Growth CRM specialist to own end-to-end lifecycle programs across email, SMS and other channels. You will work with product, growth, data and design to turn opportunities into scalable automations that drive revenue and engagement.

The role requires deep technical understanding, QA discipline and hands-on execution across the lifecycle stack, with a strong bias for data-driven personalisation and rapid iteration.

Qualifications

• 5+ years hands-on CRM and lifecycle marketing experience.
• Proven ability to build lifecycle programs that drive measurable revenue.
• Proven track record owning automations end-to-end.
• Deep understanding of triggers, branching logic, personalisation and QA.
• Strong analytical skills to measure lifecycle & automations (e.g. Domo, Tableau, Quicksights).
• Ability to bring personalisation and segmentation into comms.

Responsibilities

• Lifecycle Strategy & Automation: Own end-to-end execution & strategy for lifecycle stages.
• CRM Platform: Build automation flows and campaigns in Customer.io, from design to event triggers to QA.
• Commercial Results: Drive measurable revenue and improve engagement metrics (open/click rates).
• Data & Personalisation: Understand data attributes and collaborate with engineering for new attributes.
• Segmentation & Audience Strategy: Slice the database to tailor messaging for cohorts.
• CRM Execution End-to-End: Hands-on building of automations, copy, design.
• Experimentation & Optimisation: Test and measure impact to drive growth.
• New Ideas: Bring fresh ideas to hit KPI targets.
• AI Fluency: Leverage AI to improve efficiency.

Skills

CRM & Lifecycle

Automation & QA

Data-driven marketing

Personalisation & segmentation

Analytics (Domo/Tableau/QuickSight)

Customer.io experience

Tools

Customer.io

Job description

Driva is seeking a senior Growth CRM specialist to own end-to-end lifecycle programs across email, SMS and other channels. You will work with product, growth, data and design to turn opportunities into scalable automations that drive revenue and engagement.

The role requires deep technical understanding, QA discipline and hands-on execution across the lifecycle stack, with a strong bias for data-driven personalisation and rapid iteration.