Lifecycle Marketing Lead - Multi-Channel Growth (Sydney)

Peoplebank; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Peoplebank is seeking a Customer Lifecycle Marketing Lead for a large-scale organisation in Sydney. The role is an 11-month contract with hybrid flexibility (2–3 days onsite, 2 days WFH) and a focus on delivering data-driven, multi-channel lifecycle campaigns that strengthen customer relationships and drive growth.

You will lead end-to-end lifecycle programs, manage cross-channel execution across email, SMS, direct mail, push, social and digital touchpoints, and optimise campaigns through

Qualifications

• 8+ years’ experience in growth or lifecycle marketing automation roles.
• Proven success delivering lifecycle programs with measurable results.
• Experience with segmentation/personalisation and Adobe tools.
• Strong analytical skills and data-driven optimisation.

Responsibilities

• Deliver end-to-end lifecycle marketing campaigns across multiple channels.
• Partner with stakeholders to create personalised experiences and drive engagement.
• Analyse campaign performance and optimise initiatives with internal/external teams.

Skills

Growth marketing

CRM

Lifecycle marketing

Marketing automation

Adobe tools

Data analytics

Multichannel campaigns

Tools

Adobe Marketing Cloud

Job description

Peoplebank is seeking a Customer Lifecycle Marketing Lead for a large-scale organisation in Sydney. The role is an 11-month contract with hybrid flexibility (2–3 days onsite, 2 days WFH) and a focus on delivering data-driven, multi-channel lifecycle campaigns that strengthen customer relationships and drive growth.

You will lead end-to-end lifecycle programs, manage cross-channel execution across email, SMS, direct mail, push, social and digital touchpoints, and optimise campaigns through